| Title | THERE'S A PLAYLIST FOR THAT |
| Brand | SPOTIFY |
| Product / Service | SPOTIFY MUSIC STREAMING |
| Category | A02. Copywriting |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Idea Creation | LEO BURNETT INDIA Mumbai, INDIA |
| Media Placement | RAPPORT OUTDOOR ADVERTISING Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Rajdeepak Das | Leo Burnett India | Chief Creative Officer and Managing Director |
| Saurabh Varma | Publicis Communications South Asia | Chief Executive Officer |
| Dheeraj Sinha | Leo Burnett India | Chief Strategy Officer & Managing Director |
| Vikram Pandey | Leo Burnett India | National Creative Director |
| Vikram Pandey | Leo Burnett India | Creative Director |
| Geo Joseph | Leo Burnett | Creative Director |
| Alisha Sharma | Leo Burnett | Associate Creative Director |
| Kiran Talegaonkar | Leo Burnett | Associate Creative Director |
| Yogesh Sakpal | Leo Burnett | Associate Creative Director |
| Anugrah Gopinath | Leo Burnett | Copywriter |
| Aakanksha Saxena | Leo Burnett | Copywriter |
| Sanjeev Dal Chand Kumar | Leo Burnett | Copywriter |
| Brijesh Joshi | Leo Burnett | Art Director |
| Vinayak Ghadigaonkar | Leo Burnett | Art Director |
| Ronit Sawant | Leo Burnett | Art Director |
| Dileep Dharampuri | Leo Burnett | Editor |
| Rakesh Hinduja | Leo Burnett Mumbai | Chief Operating Officer |
| Aman Sheikh | Leo Burnett India | Vice President |
| Niharika Talwar | Leo Burnett | Business Director |
| Kunal Jhamb | Leo Burnett | Brand Director |
| Lalimaa Nandgaonkar | Leo Burnett | Brand Co-ordinator |
| Kshitij Kalra | Leo Burnett | Brand Co-ordinator |
| Ajeeta Bharadwaj | Leo Burnett | Planner |
| Amrita Varma | Leo Burnett | Planner |
| Amarjit Singh Batra | Spotify | Managing Director |
| Neha Ahuja | Spotify | Marketing Director |
| Avinash Jai Singh | Adventure | Photographer |
| Rahebar Sonawalla | Adventure | Producer |
| Juhi Merchant | Adventure | Producer |
| Karishma Vandrew Aliala | Adventure | Stylist |
| Bhavya Arora | Adventure | Make-up |
| Pooja Rohira | Adventure | Make-up |
This integrated OOH campaign used location specific hyper-contextual ads to drive downloads for Spotify's launch in India. Each OOH ad was clearly written to the pain points felt by the audience of that specific location, with music being a solution to get by their chaotic life. Be it conversations about rejected Visa application- outside embassies, the pressure of arranged marriages- at marriage bureau, the tiring hunt for angel investors- outside engineering colleges, graveyard shift woes- at off-shore call centres and 1153 such unique conversations. At the heart of these ads were 1153 unique lines that cheekily verbalised location specific worries and chaos. Prescribing simple solutions for the same through relevant Spotify playlists. The true integrated nature of this campaign came through when static OOH ads started driving downloads and organically becoming trending topics on social media.