Cultural/Context information for the jury

Sheridan has been creating premium quality home and lifestyle products for over 50 years, loved as an icon of distinctly Australian style. Sheridan is taking action and working towards reducing the environmental impact in everything they do; from their raw material and manufacturing process choices to how they package their products. Testament to this, their product range will also increase more sustainable fibres and more responsible production processes in 2020. This year, Sheridan wanted to tell their loyal customers about all the work that's happening behind the scenes. ‘Make Tomorrow Beautiful’ is their first sustainability-led campaign, which was designed to show that Sheridan is proudly playing their part in order to make a real difference. 'Make Tomorrow Beautiful’ transforms Sheridan’s luxury bed linen into highly detailed replicas of iconic natural landscapes. Each visual represents the diverse parts of nature we need to protect, while demonstrating Sheridan’s commitment to creating products