| Title | SIGNS OF LOVE |
| Brand | ANZ BANK AUSTRALIA |
| Product / Service | BRAND SPONSORSHIP |
| Category | A01. Art Direction |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | TBWA\MELBOURNE, AUSTRALIA |
| Media Placement | TBWA\MELBOURNE, AUSTRALIA |
| Media Placement 2 | PHD AUSTRALIA Melbourne, AUSTRALIA |
| PR | TBWA\MELBOURNE, AUSTRALIA |
| PR 2 | THRIVE PR + COMMUNICATIONS Melbourne, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Reardon | TBWA\Melbourne | Chief Creative Officer |
| Matt Stoddart | TBWA\Melbourne | Creative Director |
| Rob Hibbert | TBWA\Melbourne | Creative |
| Mark Jones | TBWA\Melbourne | Creative |
| Max Reed | TBWA\Melbourne | Creative |
| Harrison Webster | TBWA\Melbourne | Creative |
| Kimberlee Wells | TBWA\Melbourne | Chief Executive Officer |
| Ricci Meldrum | TBWA\Melbourne | Regional Group Head |
| Emma Fox | TBWA\Melbourne | Business Director |
| Angelique Doulgeris | TBWA\Melbourne | Project Manager |
| Jeff Malone | TBWA\Melbourne | Executive Planning Partner |
| Paul Arena | TBWA\Melbourne | Group Planning Director |
| Rachel Foley | TBWA\Melbourne | Print Producer |
| Janine Wertheim | TBWA\Melbourne | Agency Producer |
| Gavin O'Brien | TBWA\Melbourne | Designer |
| Callum Croft | TBWA\Melbourne | Editor |
| Chris Gillingham | TBWA\Melbourne | Editor |
| Brian Patto | TBWA\Melbourne | Editor |
| Sweta Mehra | TBWA\Melbourne | Chief Marketing Officer |
| Carolyn Bendall | TBWA\Melbourne | Head of Marketing |
| Darren Sibson | TBWA\Melbourne | Pride Network |
| Marnie Benfold | TBWA\Melbourne | Social Media & Expertise |
| Alice McCormack | TBWA\Melbourne | Brand Preference Expert |
| The Glue Society | The Glue Society | Artists/Directors |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Pip Smart | Revolver/Will O'Rourke | Executive Producer |
| Jasmin Helliar | Revolver/Will O'Rourke | Executive Producer |
| Isabella Vitelli | Revolver/Will O'Rourke | Producer |
| Sam Hobbs | n/a | Production Designer |
| Martin Williams | n/a | Art Director |
| Cameron Stanton | Alien Proof Construction | Construction Manager |
| Rod Schaffer | Rod Schaffer Photographer | Stills Photographer |
The Sydney Gay & Lesbian Mardi Gras is an annual celebration of diversity, inclusion and respect. However, 84% of LGBTIQ+ Australians still believe there are part of Australia where they are unsafe, with many feeling isolated from the safe haven of the Oxford Street parade. As Principal Sponsors of Mardi Gras, ANZ decided to spread its support beyond inner-city Sydney by transforming some of the 123 other Oxford Street signs around the country into fabulous Mardi Gras-inspired sculptures. We were tasked with not only conceiving, designing, and building the signs, but also installing and transporting them simultaneously to remote areas, across six states of Australia that were deliberately chosen to reach the LGBTQI+ community in a way we'd never been able to before.