SIGNS OF LOVE

Gold Spike

Demo Film

Digital Proof JPG

TitleSIGNS OF LOVE
BrandANZ BANK AUSTRALIA
Product / ServiceBRAND SPONSORSHIP
CategoryA01. Art Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation TBWA\MELBOURNE, AUSTRALIA
Media Placement TBWA\MELBOURNE, AUSTRALIA
Media Placement 2 PHD AUSTRALIA Melbourne, AUSTRALIA
PR TBWA\MELBOURNE, AUSTRALIA
PR 2 THRIVE PR + COMMUNICATIONS Melbourne, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Paul Reardon TBWA\Melbourne Chief Creative Officer
Matt Stoddart TBWA\Melbourne Creative Director
Rob Hibbert TBWA\Melbourne Creative
Mark Jones TBWA\Melbourne Creative
Max Reed TBWA\Melbourne Creative
Harrison Webster TBWA\Melbourne Creative
Kimberlee Wells TBWA\Melbourne Chief Executive Officer
Ricci Meldrum TBWA\Melbourne Regional Group Head
Emma Fox TBWA\Melbourne Business Director
Angelique Doulgeris TBWA\Melbourne Project Manager
Jeff Malone TBWA\Melbourne Executive Planning Partner
Paul Arena TBWA\Melbourne Group Planning Director
Rachel Foley TBWA\Melbourne Print Producer
Janine Wertheim TBWA\Melbourne Agency Producer
Gavin O'Brien TBWA\Melbourne Designer
Callum Croft TBWA\Melbourne Editor
Chris Gillingham TBWA\Melbourne Editor
Brian Patto TBWA\Melbourne Editor
Sweta Mehra TBWA\Melbourne Chief Marketing Officer
Carolyn Bendall TBWA\Melbourne Head of Marketing
Darren Sibson TBWA\Melbourne Pride Network
Marnie Benfold TBWA\Melbourne Social Media & Expertise
Alice McCormack TBWA\Melbourne Brand Preference Expert
The Glue Society The Glue Society Artists/Directors
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Jasmin Helliar Revolver/Will O'Rourke Executive Producer
Isabella Vitelli Revolver/Will O'Rourke Producer
Sam Hobbs n/a Production Designer
Martin Williams n/a Art Director
Cameron Stanton Alien Proof Construction Construction Manager
Rod Schaffer Rod Schaffer Photographer Stills Photographer

Cultural/Context information for the jury

The Sydney Gay & Lesbian Mardi Gras is an annual celebration of diversity, inclusion and respect. However, 84% of LGBTIQ+ Australians still believe there are part of Australia where they are unsafe, with many feeling isolated from the safe haven of the Oxford Street parade. As Principal Sponsors of Mardi Gras, ANZ decided to spread its support beyond inner-city Sydney by transforming some of the 123 other Oxford Street signs around the country into fabulous Mardi Gras-inspired sculptures. We were tasked with not only conceiving, designing, and building the signs, but also installing and transporting them simultaneously to remote areas, across six states of Australia that were deliberately chosen to reach the LGBTQI+ community in a way we'd never been able to before.

Links
Supporting Webpage