TRUCK ART CHILDFINDER

Gold Spike

Demo Film

Digital Proof JPG

TitleTRUCK ART CHILDFINDER
BrandBERGER PAINTS
Product / ServiceBERGER PAINTS
CategoryA01. Art Direction
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Media Placement BBDO PAKISTAN Lahore, PAKISTAN
PR BBDO PAKISTAN Lahore, PAKISTAN
Production SAMAR MINALLAH KHAN Lahore, PAKISTAN
Production 2 SARAH TAREEN PRODUCTIONS Lahore, PAKISTAN
Production 3 BBDO PAKISTAN Lahore, PAKISTAN
Additional Company SAMAR MINALLAH KHAN, ETHNOMEDIA Lahore, PAKISTAN
Additional Company 2 BERGER PAINTS Lahore, PAKISTAN

Credits

Name Company Position
Ali Rez Impact BBDO / BBDO Pakistan Regional Executive Creative Director
Paul Shearer Impact BBDO Chief Creative Officer
Samar Minallah Khan Ethnomedia Conceptual Artist / Anthropologist
Huma Mobin BBDO Pakistan Writer
Ahmed Mustafa BBDO Pakistan Art Director
Hira Mohibullah BBDO Pakistan Creative Director
Assam Khalid BBDO Pakistan Creative Director
Assam Khalid BBDO Pakistan Strategic Planning Director
Moiz Khan BBDO Pakistan Associate Creative Director
Zain Aslam BBDO Pakistan Account Director
Ahmed Zafar BBDO Pakistan Graphic Designer
Ali Rez Impact BBDO / BBDO Pakistan Regional Executive Creative Director
Sarah Tareen Sarah Tareen Productions Director
S Izmerai Durrani Sarah Tareen Productions Producer
Abubakar Khalil Sarah Tareen Productions Editor
Hayat Khan Hayat Khan Truck Artist
Tahir Hayat Tahir Hayat Truck Artist
Javed Gul Javed Gul Truck Artist
Waras Khan Waras Khan Truck Artist
Suhail Ghori Suhail Ghori Truck Artist
Abdur Rehman AbdurRehman Truck Artist

Cultural/Context information for the jury

Every year, 3000+ children go missing in Pakistan, most of whom are trafficked to various parts. There are few mechanisms to aid in their recovery, including the fact that traditional media to raise awareness does not penetrate into remote regions. To help locate missing children, "Truck Art" was used: a distinctively Pakistani cultural icon in which trucks across the country are customarily painted with floral patterns, animals, icons, portraits and calligraphy. These brilliant artworks often include portraits of famous personalities - actors, sportspersons, military chiefs, politicians. The trucks also travel far and wide within the country. The idea was simple: in place of famous personalities, portraits of missing children were showcased on these trucks. The work was done in collaboration with conceptual artist / anthropologist Samar Minallah Khan and her team of truck artists, who painted these portraits in the style of truck art with a helpline number.