Cultural/Context information for the jury

The primary objective of this campaign is to create awareness for Amnesty International Indonesia. Compared to other non-profit companies in Indonesia, Amnesty International has only been around for just a few years. That being said, most Indonesians still don't know who they are, what they do, and what they stand for. This series of single line illustrations were launched in the 17th of August, Indonesia's Independence Day celebration. Each of which highlighted a particular human rights violation, and creatively communicated that every signature pledged can potentially free the country from the said atrocity.