Title | GENDER BIAS |
Brand | AMNESTY INERNATIONAL |
Product / Service | AMNESTY INERNATIONAL |
Category | A03. Illustration |
Entrant | GREY INDONESIA Jakarta, INDONESIA |
Idea Creation | GREY INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Patrick Miciano | Grey Indonesia | Executive Creative Director |
Pandu Prabowo | Grey Indonesia | Graphic Designer |
Amanda Putri | Grey Indonesia | Graphic Designer |
Subbaraju Alluri | Grey Indonesia | Chief Executive Officer |
Ayuningtyas Baskoro | Grey Indonesia | Account Director |
Dinda Amelia | Grey Indonesia | Account Executive |
Bayu Edmiralda | Grey Indonesia | Strategic Planning Director |
The primary objective of this campaign is to create awareness for Amnesty International Indonesia. Compared to other non-profit companies in Indonesia, Amnesty International has only been around for just a few years. That being said, most Indonesians still don't know who they are, what they do, and what they stand for. This series of single line illustrations were launched in the 17th of August, Indonesia's Independence Day celebration. Each of which highlighted a particular human rights violation, and creatively communicated that every signature pledged can potentially free the country from the said atrocity.