|Brand||OSAKA AQUARIUM KAIYUKAN|
|Product / Service||OSAKA AQUARIUM KAIYUKAN|
|Category||A01. Art Direction|
|1 of 4 Campaign|
|Entrant||DENTSU INC. Osaka, JAPAN|
|Idea Creation||DENTSU INC. Osaka, JAPAN|
|Production||DENTSU INC. Osaka, JAPAN|
|Mamoru Ichino||DENTSU INC.||Art Director|
|Yasuyuki Mishima||DENTSU INC.||Copywriter|
|Ryoichi Karasuno||Dentsu Creative X Inc.||Art Director|
|Saori Kawakami||Dentsu Creative X Inc.||Designer|
|Kiyofumi Kondo||arte kobo||Retoucher|
|Takayuki Nishikibe||DENTSU INC.||Account Executive|
|Tomozumi Sakamoto||Toyo Shigyo Printing Co., Ltd||Print Producer|
Kaiyukan Aquarium is one of the most famous aquarium in Japan. Although, they had been relied on the popularity of gigantic whale sharks for over 25 years and and almost all of the people in Osaka had already been to the aquarium. They needed a new "star" to attract people to come back.
Jellyfish are well aware of theories of beauty.