Cultural/Context information for the jury

In Singapore, with a population of 5.6 million people, more than 467 million plastic bottles are used annually. To walk the talk of sustainability, we started a education campaign to reduce the usage of plastic bottles whenever our staff eat in the canteen or tabao (meaning pack in Malay) food back to office. The message is driven through Table Mats at the most effective moment within the ambience - the time and place when and where people have their meals and are in touch with plastics bottles, straws and food.