Cultural/Context information for the jury

In Singapore, more than 2.2 million straws are used daily. To walk the talk of sustainability, we started a education campaign to reduce the usage of straws whenever our staff eat in the canteen or tabao (meaning pack in Malay) food back to office. The message is driven through Table Mats at the most effective moment within the ambience - the time and place when and where people have their meals and are in touch with plastics bottles, straws and food.