Cultural/Context information for the jury

Mango season is something that people in India look forward to. This season Tic Tac wanted to be part of this hype, and came up with a new flavour. The raw mango flavour. Tic Tac wanted to do a series of outdoor creatives to cut through the noise during mango season, across major cities in India. Tic Tac raw mango gives you the pure taste of green mango. In our creative, we wanted to capture the entire experience of having a piece of raw mango. The fun, and the unmistakable sour taste associated with it. When people eat a sour piece of raw mango, their face tends to change. Their mouths pucker up and their jaws shift to one side. Interestingly, their face itself look like a mango. And with just the help of facial expressions, we managed to capture a lot of emotions in our creative.

Translation. Provide a full English translation of any text.

Copy – In your face tangy taste.