Cultural/Context information for the jury

Tic Tac was launching its new Raw Mango flavour, that was distinctively tangy and gives you the pure taste of Raw Mango, especially for the Indian Market. In our creative, we wanted to capture the entire experience of having a piece of raw mango. The fun, and the unmistakable sour taste associated with it. When people eat a sour piece of raw mango, their face tends to change. Their mouths pucker up and their jaws shift to one side. Interestingly, their face itself looks like a mango. And with just the help of facial expressions, we managed to capture a lot of emotions in our creative. Tic Tac wanted to do a series of outdoor creatives to cut through the noise during mango season, across major cities in India.

Translation. Provide a full English translation of any text.

Copy – In your face tangy taste.