TIDY-UP

Bronze Spike Campaign
TitleTIDY-UP
BrandCHUPA CHUPS (SNACK TO HOME LIMITED)
Product / ServiceCHUPA CHUPS
CategoryA01. Art Direction
3 of 3 Campaign
EntrantCHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Idea Creation CHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Media Placement CHEIL WORLDWIDE HONG KONG, HONG KONG SAR
Production ILLUSION Bangkok, THAILAND

Credits

Name Company Position
Paul Chan Cheil Worldwide Hong Kong Chief Creative Officer
Lili Jiang Cheil Worldwide Hong Kong Creative Director
Ivan Au Cheil Worldwide Hong Kong Creative Director
Ivan Au Cheil Worldwide Hong Kong Creative Director
Elsie Lau Cheil Worldwide Hong Kong Art Director
Paul Chan Cheil Worldwide Hong Kong Chief Creative Officer
Lili Jiang Cheil Worldwide Hong Kong Creative Director
Tatiana Le Cheil Worldwide Hong Kong Copywriter
Agnes Ho Cheil Worldwide Hong Kong Copywriter
. . Illusion, Bangkok Illustrator
Denise Chan Cheil Worldwide Hong Kong Project Manager

Cultural/Context information for the jury

A SWEET ESCAPE. Even kids deserve a sweet escape (from arduous tasks like homework, music practise and tidying-up). This hits on the insight of pressure that overworked children (and parents) face in Asia these days.

Translation. Provide a full English translation of any text.

A SWEET ESCAPE.