| Title | TIDY-UP |
| Brand | CHUPA CHUPS (SNACK TO HOME LIMITED) |
| Product / Service | CHUPA CHUPS |
| Category | A01. Art Direction |
| 3 of 3 Campaign | |
| Entrant | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Idea Creation | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Media Placement | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Production | ILLUSION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
| Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
| Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
| Elsie Lau | Cheil Worldwide Hong Kong | Art Director |
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
| Tatiana Le | Cheil Worldwide Hong Kong | Copywriter |
| Agnes Ho | Cheil Worldwide Hong Kong | Copywriter |
| . . | Illusion, Bangkok | Illustrator |
| Denise Chan | Cheil Worldwide Hong Kong | Project Manager |
A SWEET ESCAPE. Even kids deserve a sweet escape (from arduous tasks like homework, music practise and tidying-up). This hits on the insight of pressure that overworked children (and parents) face in Asia these days.
A SWEET ESCAPE.