RELAY OF EFFORT 01

Bronze Spike Campaign
TitleRELAY OF EFFORT 01
BrandTHE HOKKOKU SHIMBUN
Product / ServiceTHE 103RD KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT
CategoryA01. Art Direction
1 of 3 Campaign
EntrantTHE HOKKOKU SHIMBUN Ishikawa, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Production 2 AMANA Tokyo, JAPAN

Credits

Name Company Position
Iori Anegawa Dentsu inc. Creative Director
Satoshi Kohno Dentsu inc. Art Director
Kazuki Sato Dentsu inc. Writer
Ryohei Takanashi acube inc. Photographer
Rumi Ando UN inc. Photographer
Hayato Satomi Amana inc. Producer
Akira Yamaguchi Taki Corporation Designer
Misaki Fujioka Taki Corporation Designer
Shiho Kumai Taki Corporation Designer
Kazu Yamamoto Taki Corporation Designer

Cultural/Context information for the jury

The High School Sumo Kanazawa Tournament is a traditional sumo event that has a history of more than 100 years. High school sumo is a low-profile sport and it is less popular than other high school sports such as soccer and baseball. Population of sumo players has continued to decrease in the recent years, and even if students join, many feel reluctant to practice for long hours. Sumo is a sport that uses only the body, hence, physical training is extremely important. We believe that reassessing the value of putting forth effort is important for raising the popularity of high school sumo. The core idea is to “visualize the culmination of effort”. The posters questioned the public- should club sports just be for having fun? And it made sumo wrestlers feel proud of the effort they have made in preparing for the tournament.

Translation. Provide a full English translation of any text.

The more I trained to prepare, the more I feel nervous before a match. Anxiety is a sign of effort.