A BLACK LEGEND - 109TOWER

TitleA BLACK LEGEND - 109TOWER
BrandTHE POKÉMON COMPANY
Product / ServicePOKÉMON GO
CategoryA03. Illustration
EntrantSIX Tokyo, JAPAN
Idea Creation SIX Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
Idea Creation 3 HAKUHODO KETTLE INC Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN
Production 2 CABBAGE DESIGN INC. Tokyo, JAPAN

Credits

Name Company Position
Yuta Okuyama SIX Creative Director
Kei Kawabe Hakuhodo Art Director
Yuki Nishimoto genietto Painter / Illustrator
Takayuki Sakae Cabbage Design Inc. Designer
Yusuke Amagai Hakuhodo Kettle Creative Planner
Keisuke Onoda Hakuhodo Creative Planner
Mitsuhiro Masuda Hakuhodo Creative Planner
Masahiro Kawaguchi AOI Pro. Producer
Kazuki Utagawa AOI Pro. Producer
Ryo Tsuchiya AOI Pro. Producer

Cultural/Context information for the jury

Our mission was to make a strong announcement that Black Rayquaza, one of the most popular legendary Pokémon, was available to catch in Pokémon GO. In Pokémon GO, legendary pokémons appear at “Gym”, which are located at iconic landmarks and spots to inspire us to explore the real world. So we decided to pop up attractive and celestial images of our legendary Pokémon at one of the most famous landmarks in Tokyo to drive our audience to catch him. Rayquaza is like the oriental dragon, the legendary creature in oriental mythology and folklore. So we focused on “墨絵(sumie)” , the traditional oriental art with black indian inks since ancient times. We created the celestial artworks of Black Rayquaza and set them up at SHIBUYA 109 TOWER and SHIBUYA Station, said to be the Times Square of Japan.

Translation. Provide a full English translation of any text.

黒 : Black 降臨:Advent