TUSKS

TitleTUSKS
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED
CategoryA03. Illustration
EntrantTBWA\SINGAPORE, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE

Credits

Name Company Position
Hagan de Villiers TBWA\Singapore Executive Creative Director
Gary Steele TBWA\Singapore Executive Creative Director
Perry Essig TBWA\Singapore Global Creative Director
Raul Arantes TBWA\Singapore Creative Director
Eve Aw TBWA\Singapore Associate Creative Director
Robin Nayak TBWA\Singapore Chief Strategy Officer, Southeast Asia
Michele Bouquet TBWA\Singapore Global Strategy Director
Elissa Wong TBWA\Singapore Strategy Executive
Melissa Hill TBWA\Singapore Global Business Lead
Andrew Norris TBWA\Singapore Brand Manager
Rachael Wong TBWA\Singapore Brand Manager
Melissa Tam TBWA\Singapore Brand Executive
Gilda Orru TBWA\Singapore Project Manager
Jean Abideen eg+ worldwide Art Buyer
Deena Kamisan eg+ worldwide Art Buyer
Lasse Lauch Lasse Lauch Art-Direction & 3D-Production
Felix Geremus Kaiserlicht 3D Artist

Cultural/Context information for the jury

With a single tusk going for $100,000, elephants are worth more dead than alive. And as long as there’s money to be made, criminal syndicates will continue to kill elephants for their tusks and abuse the financial system to launder the proceeds. What’s a bank got to do with it? We work with the authorities to track funds and share intel that can help shut down the ivory trade. Because we’re not here for good enough, we’re Here for good.