Title | STOP DOWRYMONGERING |
Brand | UN WOMEN |
Product / Service | ANTI-DOWRY |
Category | A03. Illustration |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Idea Creation | BBDO PAKISTAN Lahore, PAKISTAN |
Media Placement | BBDO PAKISTAN Lahore, PAKISTAN |
PR | MINT PR Lahore, PAKISTAN |
Additional Company | UN WOMEN Islamabad, PAKISTAN |
Name | Company | Position |
---|---|---|
Ali Rez | BBDO Pakistan / Impact BBDO | Regional Executive Creative Director |
Hira Mohibullah | BBDO Pakistan | Creative Director |
Huma Mobin | BBDO Pakistan | Writer |
Ahmed Mustafa | BBDO Pakistan | Associate Creative Director |
Assam Khalid | BBDO Pakistan | Creative Director |
Khairaza Khan | BBDO Pakistan | Writer |
Assam Khalid | BBDO Pakistan | Strategic Planning Director |
Aamna Rahim | BBDO Pakistan | Associate Creative Director |
Moiz Khan | BBDO Pakistan | Associate Creative Director |
Ali Rez | Impact BBDO / BBDO Pakistan | Creative Director |
Haroon Rashid | BBDO Pakistan | Art Director |
Haseeb Akram | BBDO Pakistan | Art Director |
Tazeen Asaad | BBDO Pakistan | Account Manager |
Fatima Ansari | BBDO Pakistan | Writer |
Ahmed Zafar | BBDO Pakistan | Designer |
Maida Azmat | Mint PR | PR Co-ordinator |
Alize Munir | BBDO Pakistan | Social Media Manager |
In South Asia, forced dowry is a practice in which the groom's family coerces the bride's family to pay the groom in material goods. Failure to match this expectation frequently results thousands of brides being victimised through domestic violence and in many cases, even leading to death through murder or suicide. To call dowry-demanding men out, we used one of the most recognised symbols of marriages in the country to disseminate the message: hands decorated with henna. To protest against dowry abuse, we designed posters which were illustrated using real henna ink. We illustrated 500 posters by hand, each defiant upheld palm a unique pattern, which prompted people to use their own palms as a device to communicate our message: “Stop Dowrymongering.”