| Title | REEF |
| Brand | WWF EARTH HOUR PHILIPPINES |
| Product / Service | WWF EARTH HOUR |
| Category | A01. Art Direction |
| Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
| Idea Creation | LEO BURNETT MANILA, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
| Carl Urgino | Leo Burnett Group Manila | Creative Director |
| Paolo Roa | Leo Burnett Group Manila | Art Director |
| Sarah Chan | Leo Burnett Group Manila | Creative Team Head |
| Brian Lumanog | Leo Burnett Group Manila | Copywriter |
| Gela Pena Ancheta | Leo Burnett Group Manila | Senior Account Executive |
| May Dalisay | Leo Burnett Group Manila | Creative Services Director |
| Abi Ramos | Leo Burnett Group Manila | Print Producer |
In a 2019 Pew Research international survey, 72% of Filipino respondents cited climate change as a top concern for the country. While many in the country consider it as the biggest global threat, it also seems like a daunting task for the average Filipino citizen to solve. We wanted to show that, on the contrary, a simple act such as switching off your lights even for an hour can make significant impact on stopping the damage we sometimes unknowingly deal to the environment. By participating in Earth Hour 2019, you are already helping slow down nature’s destruction.
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