NEWSPAPER OF FATE

TitleNEWSPAPER OF FATE
BrandTV ASAHI CORPORATION
Product / Service"YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
CategoryA01. Art Direction
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement THE ASAHI SHIMBUN COMPANY Tokyo, JAPAN
Production COMIX WAVE FILMS INC. Tokyo, JAPAN
Production 2 TAKI CORPORATION Tokyo, JAPAN
Additional Company DIP CORPORATION Tokyo, JAPAN
Additional Company 2 LOTTE AD. CO. Tokyo, JAPAN
Additional Company 3 MISAWA HOMES CO., LTD. Tokyo, JAPAN
Additional Company 4 NISSHIN FOOD PRODUCTS CO., LTD, TOKYO, JAPAN
Additional Company 5 SOFTBANK MOBILE CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Kazuhiko Akatsu TV Asahi Corporation Executive Producer
Takanobu Sano TV Asahi Corporation Producer
Hitoshi Ito TV Asahi Corporation Producer
Takahide Kayanuma TV Asahi Corporation Producer
Hirota Suito TV Asahi Corporation Producer
Sachiko Nishioka TV Asahi Corporation Producer
Yoshitsugu Takahashi TV Asahi Corporation Producer
Chiharu Ochiai CoMix Wave Films Inc. Producer
Tomoko Hazuma TOHO Co., Ltd. Producer
Kohei Iwahashi TOHO Co., Ltd. Producer
Tomoko Maruyama TOHO Co., Ltd. Producer
Kae Masuhara DENTSU INC. Producer
Tomohiro Takagi DENTSU INC. Chief Media Planner
Mami Nagatani DENTSU INC. Media Planner
Sayaka Arimoto DENTSU INC. Copywriter
Seitaro Miyachi DENTSU INC. Planner
Kazunori Kawagoshi DENTSU INC. Art Director
Mio Ueda DENTSU INC. Art Director
Sumina Sugita DENTSU INC. Creative Producer
Nodoka Makita TAKI corporation. Graphic Designer
Kana Kobayashi TAKI corporation. Graphic Designer
Seiya Endo TAKI corporation. Graphic Producer

Cultural/Context information for the jury

"This is the key climactic scene from the animated film “Your Name.” In Japan, as the sun is setting and the world is bathed in light, we no longer identify the moment as day or night; human silhouettes are muted and it is difficult to recognize the person in front of you. This is considered the twilight hour—a time in this story when the stranger before your eyes turns out to be the person you most wanted to meet. The climactic scene occurs as the two characters unite across the span of three years. That mysterious light provides the key to their ability to find each other— in the movie and in the newspaper ad. We exploited the thin material unique to newspapers, creating a dramatic union of the protagonists as light is cast upon the paper, bringing the images on the front and back sides into view.

Translation. Provide a full English translation of any text.

I wanted to tell you…Wherever you are in the world, I swear I’ll find you. 9pm tonight on Asahi TV. Story continues on full-page ad. Story continues inside. Hold up to light with this side facing you. Hold up to light with opposite side facing you.