| Title | LEGO PEEING DOGS |
| Brand | LEGO JAPAN |
| Product / Service | LEGO BLOCK |
| Category | A01. Art Direction |
| Entrant | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO | Chief Creative Officer |
| Hideyuki Tanaka | TBWA\HAKUHODO | Creative Director & Copywriter |
| Tetsuya Toyoda | TBWA\HAKUHODO | Creative Director |
| Masaru Uemura | TBWA\HAKUHODO | Art Director & Designer |
| Chihiro Akimoto | TBWA\HAKUHODO | Planner |
| Kyo Hakamata | TBWA\HAKUHODO | Digital Communication Designer |
| Kaoru Otani | TBWA\HAKUHODO | Producer |
| Atsushi Matsuo | TBWA\HAKUHODO | Client Business Director |
| Jun Nakama | TBWA\HAKUHODO | Account Director |
| Junpei Yoshino | TBWA\HAKUHODO | Account Supervisor |
| Haruka Mizukami | TBWA\HAKUHODO | Account Executive |
| Kohga Mori | WHITNY | Photographer |
| Kanako Sato | VITA | Retoucher |
| Noriko Sugimoto | WHITNY | Prop |
LEGO ® group has declared that by 2030, LEGO will replace all the petroleum-based materials of its production to sustainable ones. As the first step, it has launched products containing parts made of plant-derived materials. This environmentally conscious campaign was expressed with wit, playing with dogs’ habit of peeing on trees. On June 5th, World Environment Day, it was distributed via social media then posted on OOH media.