Title | ALREADY HERE |
Brand | ABEJA, INC. |
Product / Service | CORPORATE BRANDING |
Category | A11. Visual Effects |
Entrant | QUARK TOKYO Tokyo, JAPAN |
Idea Creation | QUARK TOKYO Tokyo, JAPAN |
Production | QUARK TOKYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akihito Muraki | Quark tokyo Inc. | Creative Director |
Michal Misinski | Juice | Director |
Michal Dwojak-Hara | Juice | Producer |
Rafal Gosieniecki | Juice | Art Director |
Hiroki Kyogoku | Goraku Inc. | Producer |
Mayu Yamashita | Juice | Producer |
Piotr Korczynski | Kineza | CG Artists |
Selim Sykut | Juice | CG Artists |
Tomasz Potakowski | Juice | CG Artists |
Robert Sundelin | Juice | CG Artists |
Tomotaka Yokoo | Juice | CG Artists |
Andrzej Rudz | Freelance | Cinematographer |
Chris Rudz | Freelance | Cinematgrapher |
Bartlomiej Spasowski | Freelance | Composer |
The structure of the world is changing. To describe this, we used a famous quote of Willam Gibson, a science fiction writer, “The future is already here- it’s just not evenly distributed.” Technology not only changes the virtual world, but even the structure of sceneries that are familiar to us. Although they look the same from the outside, they are constantly changing, and that cannot be stopped. The main character of this movie can actually see the changes happening. But nothing surprises her and she takes the matter philosophically. We tried to visualize “The Real World” at this moment.
The film was not produced for the public but rather for other companies in the same field. Although AI is generally seen as being in the middle of a current fad, in the technology field, it is considered that AI has already entered into a disillusionment period considered as a “Hype Cycle (a chart to show the trend in technology)”, and a skeptical view is spreading. For this reason, we tried not to emphasize the magical flashy aspects of AI but to accurately portray “Why AI exists?”
Branding movie for AI services provided by ABEJA Inc. How AI can change our life? How can we describe AI, which is normally invisible? Where AI is placed in this world at this moment? We carefully considered these and depicted AI accordingly. AI is not unusual for us anymore. We concluded that what AI does is not to create totally new things but it is there to change the structure of what is already been there. Both would look the same ultimately, but the process to get there would be different, and there would always be technology behind what we see in this world. We tried to convey this idea through film, not an installation or objects.