READ THE WORLD

TitleREAD THE WORLD
BrandEVA AIRWAYS CORPORATION
Product / ServiceEVA AIRLINE
CategoryA10. Animation
EntrantX-LINE CO. LTD Taipei, TAIPEI
Idea Creation X-LINE CO. LTD Taipei, TAIPEI
Production GREATLAND FILMS Taipei, TAIPEI

Credits

Name Company Position
Mark g Chan X-Line Co., Ltd. (Dentsu Group) Chief Creative Officer
Yi-Ling Chen X-Line Co., Ltd. (Dentsu Group) Group Creative Director
Jerry Liu X-Line Co., Ltd. (Dentsu Group) Creative Director
Eason Yu X-Line Co., Ltd. (Dentsu Group) Art Director
Thomas Wang X-Line Co., Ltd. (Dentsu Group) Copywriter
Britney Lin X-Line Co., Ltd. (Dentsu Group) Copywriter
Andrew Feng X-Line Co., Ltd. (Dentsu Group) Copywriter
Xiao-hao Wang X-Line Co., Ltd. (Dentsu Group) Executive Agency Producer
Tony Fang X-Line Co., Ltd. (Dentsu Group) Agency Account Director
Derek Yu X-Line Co., Ltd. (Dentsu Group) Agency Account Director
Muh Chen Grass Jelly Studio Director
Iris Liao Grass Jelly Studio Executive Producer
Yu Shuo Leung Grass Jelly Studio Art Designer
Wen Ting Li Grass Jelly Studio Art Designer
Eason Chen Grass Jelly Studio Art Designer
Ching Chi Grass Jelly Studio Art Designer

Write a short summary of what happens in the film

The world is like a book. EVA Air has a complete system of global route to take you to different glorious cities and to see the wonder of the world with world famous poetry.

Cultural/Context information for the jury

In response to the rapid increase of people traveling with self-guided tour globally, EVA Air converted travelers’ rational behavior of preferring “in-depth tour” to the emotional concept of “read the world” to communicate its brand appeal.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

By using techniques such as papercraft and paper sculpture, we constructed architectures and landmarks from different countries to present the core concept, “The world is like a book”. In the beginning of the film, scenery of Paris popped up from the book. In order to be logical in the papercraft world, we have done many new attempts in the framework and motion part. In the later part of the film, we constructed a scene big enough to present Japanese features which mix new and old using long take technique.