PLAY THE BIGGEST RECORD

Bronze Spike
TitlePLAY THE BIGGEST RECORD
BrandTOYOTA MOTOR CORPORATION
Product / ServiceRAV4
CategoryA09. Sound Design
EntrantSUN-AD COMPANY Tokyo, JAPAN
Idea Creation DELPHYS Tokyo, JAPAN
Production SUN-AD COMPANY Tokyo, JAPAN

Credits

Name Company Position
Yasuo Kasuga Delphys Inc. Creative Director
Yusuke Morotomi Delphys Inc. Art Director
Yosuke Kurata Delphys Inc. Copywriter
Tokunori Sugimoto Delphys Inc. Agency Producer
Shunya Hanamoto Delphys Inc. Account Director
Gen Kimura SUN-AD Company Limited Director
Norihito Iki Freelance Cameraman
Yusuke Shirakawa Freelance Cameraman
Hiroki Yamada Freelance Cameraman
Yosuke Fukuchi SUN-AD Company Limited Drone Cameraman
Mikio Koibuchi TRUNKmotion Editor
Akihito Narita Onpa Sound Design Arrangement
Ayana Fukumori OmnibusJapan Sound Mixer
Ryo Kimura Freelance Music Artist

Write a short summary of what happens in the film

"Play a song with the world's largest record (with a car)."

Cultural/Context information for the jury

N/A

Tell the jury about the elements of sound design.

The setting was on ice, the most difficult surface for a car. To play the music, the vehicle had to drive at 35 km/h over grooves carved into the ice on a 100-meter-diameter "melody road." This challenge, conducted in a bitterly cold location where the temperature was -18˚C, resulted in an amazing rendition of "Ode to Joy" from Beethoven's Ninth Symphony.

Links
Video URL