| Title | PLAY THE BIGGEST RECORD |
| Brand | TOYOTA MOTOR CORPORATION |
| Product / Service | RAV4 |
| Category | A09. Sound Design |
| Entrant | SUN-AD COMPANY Tokyo, JAPAN |
| Idea Creation | DELPHYS Tokyo, JAPAN |
| Production | SUN-AD COMPANY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasuo Kasuga | Delphys Inc. | Creative Director |
| Yusuke Morotomi | Delphys Inc. | Art Director |
| Yosuke Kurata | Delphys Inc. | Copywriter |
| Tokunori Sugimoto | Delphys Inc. | Agency Producer |
| Shunya Hanamoto | Delphys Inc. | Account Director |
| Gen Kimura | SUN-AD Company Limited | Director |
| Norihito Iki | Freelance | Cameraman |
| Yusuke Shirakawa | Freelance | Cameraman |
| Hiroki Yamada | Freelance | Cameraman |
| Yosuke Fukuchi | SUN-AD Company Limited | Drone Cameraman |
| Mikio Koibuchi | TRUNKmotion | Editor |
| Akihito Narita | Onpa | Sound Design Arrangement |
| Ayana Fukumori | OmnibusJapan | Sound Mixer |
| Ryo Kimura | Freelance | Music Artist |
"Play a song with the world's largest record (with a car)."
N/A
The setting was on ice, the most difficult surface for a car. To play the music, the vehicle had to drive at 35 km/h over grooves carved into the ice on a 100-meter-diameter "melody road." This challenge, conducted in a bitterly cold location where the temperature was -18˚C, resulted in an amazing rendition of "Ode to Joy" from Beethoven's Ninth Symphony.