ASAHI - ENTER ASAHI

Silver Spike

Demo Film

Film

TitleASAHI - ENTER ASAHI
BrandASAHI PREMIUM BEVERAGES
Product / ServiceASAHI SUPER DRY
CategoryA11. Visual Effects
EntrantALT.VFX Brisbane, AUSTRALIA
Idea Creation THE MONKEYS | PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA
Media Placement THE MONKEYS | PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA
PR THE MONKEYS | PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA
Production ALT.VFX Brisbane, AUSTRALIA
Production 2 IN THE THICKET Sydney, AUSTRALIA
Production 3 THE MONKEYS | PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA

Credits

Name Company Position
Dave Edwards Alt.vfx VFX Supervisor
Tyrone Estephan Alt.vfx Executive Producer
Adrianna Spanos Alt.vfx VFX Producer
Edel Rafferty Alt.vfx Colourist
Paul McMillan The Monkeys Melbourne CEO
Ant Keogh The Monkeys Melbourne COO
Wayne Ching The Monkeys Melbourne Creative Director
Joe Sibley The Monkeys Melbourne Art Director
Jess Ramsey The Monkeys Melbourne Designer
Mike Derepas The Monkeys Melbourne Head of Strategy
Romanca Jasinski The Monkeys Melbourne Head of Production
Anne-Maree Shelton The Monkeys Melbourne production coordinator
Lee Lowndes The Monkeys Melbourne Group Content Director
Navin Arunasalam The Monkeys Melbourne Content Director
Allan Carlow The Monkeys Melbourne Content Executive
Marco Prestini Division Sydney Director
Genevieve Triquet In The Thicket Executive Producer
Nick Simkins In The Thicket Producer
Stefan Duscio In The Thicket DOP Lighting Cameraman
Michael Iacono In The Thicket Production Designer
Joanna Mae Park In The Thicket Costume Designer
Michael Vousden Asahi Premium Beverages Marketing Manager - Beer
Michael Edmonds Asahi Premium Beverages General Manager, Marketing AUS / NZ

Write a short summary of what happens in the film

The film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men. It avoids a traditional narrative, and took a more surreal, music-video inspired approach. The loose 'story' leads to a mysterious Japanese character who collects giant squid and owns a secret research facility dedicated to pruning the perfect Bonsai tree. The idea being that kind of perfectionist would favour precision-brewed Asahi.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The team worked with the director to help design and build the complex ‘one shot’ look, with everything from robotic geishas to a gigantic CG squid in the mix, alongside a seamless blend of CG set extensions and beautifully shot live action plates. Each scene has extensive VFX that blend the real with the imagination, and offer a beautiful spot that is testament to the power and creativity of the teams involved. One complex scene involves a character battling a gigantic underwater squid, which was done via a process known as ‘Dry for wet’ – a film technique in which smoke, colored filters, and/or lighting effects are used to simulate a character being underwater while filming on a dry stage.

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