JAPAN - WHERE TRADITION MEETS THE FUTURE

Short List
TitleJAPAN - WHERE TRADITION MEETS THE FUTURE
BrandJAPAN NATIONAL TOURISM ORGANIZATION
Product / ServiceVISIT JAPAN
CategoryA05. Cinematography
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production KIRAMEKI Tokyo, JAPAN

Credits

Name Company Position
Shiro Nomura ENJIN TOKYO CREATIVE DIRECTOR
Mitsuhito Sato ENJIN TOKYO COPY WRITER+PRODUCER
Masahiro Kurokawa ENJIN TOKYO COMMUNICATION DESIGNER
Vincent Urban Freelance DIRECTOR + EDITOR
Clemens Krüger Freelance CINEMATOGRAPHER
Howard Furuta kirameki Inc. CINEMATOGRAPHER
Satoru Emoto SARUTO DRONE AERIAL PHOTOGRAPHER
Mike Bothe boldbreed COLORIST
Thomas Suess audioforce SOUND PRODUCER
Erik Reiff audioforce MUSIC PRODUCER
Shinobu Sakamaki audioforce SOUND PRODUCER
Kenny Dalls audioforce MUSIC PRODUCER
Sebastian Budde audioforce COMPOSER
Daniel Mueller audioforce COMPOSER
Tomoaki Kumano kirameki Inc. MOVIE PRODUCER
Yuki Masuda kirameki Inc. PRODUCTION MANAGER
Yurika Fujimaki kirameki Inc. PRODUCTION MANAGER
Kasumi Kajitani kirameki Inc. PRODUCTION MANAGER
Wataru Kobayashi Channel6 LOCATION COORDINATOR (OSAKA)
Shigenari Seri A-CONNECT LOCATION COORDINATOR (KYUSHU)
Takuya Tabira Yakushima guide TABIRA LOCATION COORDINATOR (YAKUSHIMA)
Saori Ozaki G-whiz LOCATION COORDINATOR (OKINAWA)
Kazushige Takebayashi SHA inc. ART DIRECTOR
Natsuki Isa SHA inc. DESIGNER
Ashita Iju AUR Inc. PR PLANNER
Miyabi Ishida AUR Inc. PR PLANNER
Kento Osawa AUR, Inc. MEDIA PROMOTER
Haruka Noji AUR, Inc. MEDIA PROMOTER

Write a short summary of what happens in the film

Japan is a place where tradition meets the future and its unique culture attracts travelers from all over the world. Many are familiar with modern Tokyo and traditional Kyoto, but other cities, local cultures and rich natural environments are not so well known. This movie presents lesser known rural and natural areas of Japan such as Osaka, the second largest metropolitan area, Hiroshima and Kyushu in the south, Yakushima Island depicted in a Ghibli animation, and beautiful Okinawan beaches registered as world heritage sites. It communicates the mysterious and captivating natural richness of Japan in addition to its tradition and innovation within three minutes.

Cultural/Context information for the jury

As we head towards the Tokyo Olympic Games in 2020, the number of tourists visiting Japan continues to rise and is expected to exceed 30 million per year for the first time in 2018. However, it appears that Japan’s appeal has not been fully conveyed to European travelers since over half of Japan’s visitors come from neighboring countries in East Asia. This would explain why European tourists visiting Asia overwhelmingly choose China and Thailand over Japan, which doesn’t even rank among Asia’s top five destinations. A majority of inbound tourists visit Tokyo or Kyoto and other Japanese cities are not as well known. Foreign tourists are flooding these two cities, especially Kyoto, causing a shortage of hotel rooms and other problems. There is clearly a need to communicate Japan's attractions from a broader point of view.

Tell the jury anything relevant about the cinematography.

To convey Japan's tradition, innovation and nature in a cohesive manner, we used editing techniques that effectively merge completely different images and motifs. The sense of unity is further strengthened by dynamic and mysterious music that gradually raises the tension. The 3-minute movie covers over 30 locations and cultures, includes the sounds of nature, and makes extensive use of time lapse, hyperlapse and drone shooting techniques.

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