HONDA "ORIGAMI"

Bronze Spike

Demo Film

Film

TitleHONDA "ORIGAMI"
BrandHONDA MOTOR CO., LTD.
Product / ServiceHONDA
CategoryA04. Production Design / Art Direction
EntrantCYBERAGENT Tokyo, JAPAN
Idea Creation CYBERAGENT Tokyo, JAPAN
Production NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
Atsushi Nakahashi CyberAgent, Inc. Creative Director
Satoshi Shigematsu CyberAgent, Inc. Planner
Sena Kuwabara CyberAgent, Inc. Planner
Shinji Kushiro NIBAN-KOBO PRODUCTIONS CORP Producer
Yu Suzuki NIBAN-KOBO PRODUCTIONS CORP Production Manager
Yusuke Takase N/A Director
Takuro Oishi N/A Animator
Satoshi Kamiya N/A ORIGAMI Artist
Momoko Nakamura N/A Art Designer
thomas suess audioforce Music Producer

Write a short summary of what happens in the film

Stop motion animation was created with one piece of ORIGAMI that can bring joy and smiles to the lives of many people.

Cultural/Context information for the jury

Every child in Japan knows ORIGAMI as a traditional activity that make people smile.

Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.

By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.

Links
Video URL