STEINLAGER

Short List
TitleSTEINLAGER
BrandSTEINLAGER
Product / ServiceALCOHOLIC BEVERAGE
CategoryA06. Editing
EntrantTHE EDITORS Sydney, AUSTRALIA
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production THE EDITORS Sydney, AUSTRALIA
Production 2 GOODOIL FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Mark Burnett The Editors Senior Editor
Joel Kefali Goodoil Films Director
Andrew McLean Goodoil Films Production Company Producer
Mark Foster Goodoil Films Executive Producer
Shane Bradnick TBWA NZ Executive Creative Director
James Conner DDB New Zealand Creative Director
Christie Cooper DDB New Zealand Creative Director

Write a short summary of what happens in the film

The campaign is an energetic and colourful 120-second display of all things Japanese. Featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums, the track is fresh and modern but still undeniably recognisable as the Kiwi hit. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms.