Title | STEINLAGER |
Brand | STEINLAGER |
Product / Service | ALCOHOLIC BEVERAGE |
Category | A06. Editing |
Entrant | THE EDITORS Sydney, AUSTRALIA |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | THE EDITORS Sydney, AUSTRALIA |
Production 2 | GOODOIL FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mark Burnett | The Editors | Senior Editor |
Joel Kefali | Goodoil Films | Director |
Andrew McLean | Goodoil Films | Production Company Producer |
Mark Foster | Goodoil Films | Executive Producer |
Shane Bradnick | TBWA NZ | Executive Creative Director |
James Conner | DDB New Zealand | Creative Director |
Christie Cooper | DDB New Zealand | Creative Director |
The campaign is an energetic and colourful 120-second display of all things Japanese. Featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums, the track is fresh and modern but still undeniably recognisable as the Kiwi hit. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms.