TIME WILL TELL

TitleTIME WILL TELL
BrandSCHRODERS TAIWAN
Product / ServiceBRAND IMAGE
CategoryA02. Script
EntrantDENTSU TAIWAN Taipei City, TAIPEI
Idea Creation DENTSU TAIWAN Taipei City, TAIPEI
Production GOOD NEWS PRODUCTION Taipei, TAIPEI

Credits

Name Company Position
Alice Chou Dentsu Taiwan Chief Creative Officer
Vincent Van Dentsu Taiwan Creative Director
Akira Chen Dentsu Taiwan Inc. Creative Director
Steve Tseng Dentsu Taiwan Inc. Associate Creative Director
Meng-Yuan Chou Dentsu Taiwan Inc. Creative Supervisor
Uta Lee Dentsu Taiwan Inc. Senior Copywriter
Albee Chang Dentsu Taiwan Inc. Senior Art Director
Irene Kuo Dentsu Taiwan Inc. Copywriter
Sharon Shieh Dentsu Taiwan Inc. Art Director
Ging-Zim Lo Good News Production Director
Sean Hung Dentsu Taiwan Inc. Executive Producer
Alan Sun Dentsu Taiwan Inc. Vice President
Tony Ju Dentsu Taiwan Inc. Group Account Director
Gina Su Dentsu Taiwan Inc. Senior Account Director
Vivian Chen Dentsu Taiwan Inc. Senior Plan Director
Neo You Dentsu Taiwan Inc. Account Manager

Write a short summary of what happens in the film

It was based on a true story between two good buddies during the world whom they have promised each other to take care one’s family if one of them couldn’t make it. Unfortunately, William died and Owen, with William’s death notification, went to see his blinded mom and in order not to hurt William’s mom and also remembered what he had promised William, Owen decided to take care his mom for the rest of her life. Two people who had never met pretended to be mother and son. They both knew the truth but chose to conceal it for 42 years. Because of the love and promise, their relationship has already crossed their original bloodline and became a family. This is exactly what Schroders believe that time will tell us “what matters most”: promise is lifetime’s best investment ;Schroders will make sure there is value in life everyday.

Cultural/Context information for the jury

Schroders, a 200-years old international Investment Company has always applied “For what matters most” as its core brand value. As they have never done any brand advertising in Taiwan , by utilising the occasion of celebrating its 30th anniversary in Taiwan, the firm would like to demonstrate their dedication and commitment, from the past to the present and future, by keeping their promise to the Taiwanese customers: create its brand value, gain their love and trust.

Provide the full film script in English.

Diane Baker Robinson, born in 1900. William Robinson, born in 1923. Owen Smith, born in 1923. <1> Summer, 1987. In a hospital ward, a doctor and nurse are talking to 87-year-old Mrs. Robinson (unbeknownst to the audience, she’s blind). “We’ll switch you to another room later,” the nurse says as she points through the window. “It’s just across the hall, Mrs. Robinson. Much better sunshine over there.” “Great park view as well,” her 64-year-old son says, as he packs up her things. “Much better if you ask me.” “Wonderful, thank you.” Her son walks the doctor and nurse out of the ward. The nurse takes out some documents after the doctor leaves. “Here are some documents I’d like you to go through first, Mr. Robinson, and I need you to sign here and here.” She tries to find a pen for him. “Your mother looks calm, and that’s good.” “I’m sorry,” the son says quietly. “I’m not sure if I can sign those papers.” <2> Summer, 1945. After the end of WWII, he finally gets back to his homeland. Being only 22, he has already fought in the cruelest war the world had ever seen, thus there was a touch of sorrow in his eyes that even his handsome uniform couldn’t hide. One can hear the BBC news coming from every household, announcing the pendant numbers, and unit designations coming back from the Far East front, along with the casualty list. The actual atmosphere in the victorious country isn’t all about pure happiness though. He walks cautiously toward a door and knocks. A moment later, Mrs. Robinson carefully opens the door. “William, is that you?” Mrs. Robinson, blinded, holds her hands in the air and tries to reach for William, but she can’t even face toward the right direction. “William?” He looks at her with a blank face. As Mrs. Robinson is about to touch him, he quickly sticks the documents into his pocket and takes her hands. “The war is over”. His voice is weak and trembling. “Oh my boy,” Mrs. Robinson reaches up from his arm to his shoulder, neck and cheek. She caresses his face gently. His tears run down his cheek, and she wipes them away. “Oh, William.” She continues to wipe away his tears. “The war is finally over.” His voice is barely audible, but she immediately gives him a big hug that almost squeezes the breath out of his lungs. “Yes, it’s over.” Being a mother, she has this instinctive, immense love toward her child. “Good to have you back safely.” She tries to comfort him, even though tears stream down her face as well. <3> His mind drifts back to the old days. It’s 1942, and he is inside a personnel carrier at the India border. After being held captive by the enemy for several months, he is rescued along with several of his comrades. The guy sitting next to him has bandages covering his eyes--most likely he won’t be seeing anything for the rest of his life. The atmosphere is dark and heavy since the troops responsible for the rescue mission are in the same carrier. Suddenly, someone’s temper erupts. “It’s bloody easy to be you guys. You just sit back there and watch others fight your battle.” The protagonist points to the blind comrade and replies: “Yeah, so easy that he blinded himself.” “We’re down to three in our squad just because we had to rescue you three!” The guy hisses. “So you’re going like ‘Why am I the one who lived’ all day long, but tough luck, you just can’t die, right? What are the odds? Those are my thoughts as well.” “You son of a…” The guy becomes angry and gets up to take a swing at him, but another soldier quickly stops him. “No one’s gonna die here. We’re all gonna shit our pants but we’ll be back to hometown.” The angry guy sits back down. The soldier sitting next to the protagonist turns to him and they look at each, exchange hand shakes and become good friends. “They might have us assigned to the same company after all.” His new friend checks on the soldier with bandaged eyes. “Your eyes…” “Bayonet, ” the protagonist replies on his behalf. “He’s not spoken a single word since it happened.” <4> Owen’s mind returns to the present. Even though he’s being held tight and has tears all over his face, he still feels a strong sense of unfamiliarity looking in through the door. “My William…” He senses that she’s getting too weak to stand and he quickly braces her to hold her up. “I’m back, Mother.” She caresses his face. “You’re home.” “Let’s go inside, shall we?” He carries her inside. “Ok, I’ll go make some tea.” He walks into the bedroom alone. Looking around, the desk, chair, closet and bed, all seem so foreign to him. He sits down quietly and takes the document out from his pocket, lays it on the desk, then gazes blankly at his reflection in the mirror. He sinks back into his memories once again. This time, he’s back in a trench war in 1943. It had rained heavily during the night and the sound of bombing kept getting closer by the minute. The whole company was stationed there—he, his good friend and his other comrades. Everyone was behind their machine guns and fully alert. As he got off from the radio, the company commander told everyone that they needed to fire everything they could to draw the attention of the enemy’s armored division ahead. Once they got their turret turned, the heavy battalion on the right wing would take them out. Everyone looked at each speechless. But the platoon commander went ahead with the order: “Fire away.” Each man started shooting like crazy while they shouted out encouragement to each other. “The turret has turned”, the platoon commander cried out. “Take cover!” Everyone jumped into the trench right away. Not a sound could be heard. In just a split second, they would find out whether the heavy battalion was going to take the armored division out, or if they’d end up like sitting ducks. He said in a hushed tone: “So here’s where we’re all gonna die.” “Nah,” his good friend replied quietly, “I’m gonna go home and have a cup of tea with my mom.” Suddenly, there was a fierce explosion. For a while, everyone thought they were dead, but then they realized something. They stood up, and saw the enemy’s armoured truck burst into flames. The bright light of the orange flames was reflected on their faces. “That was really close”, said his friend. “When we’re home, I’m going to have a cup of tea at your place.” <5> Something interrupts his thoughts. His mom calls out from downstairs as usual. “Tea is ready, come have some food.” He doesn’t reply however. He just stands up quietly and finds himself something to put on from the closet. WWII seemed to finally come to an end the moment he took off his uniform. He goes downstairs. The kitchen’s filled with the sweet aroma of scones and tea. “Come have some,” his mother urges him. So he starts to enjoy this delicacy that could never have existed on the battlefield. As a matter of fact, there were no delicacies to be found anywhere on the battlefield. That’s probably because there were always more important things going on inside the soldiers’ minds, so their rations became just some tasteless things that were hard to swallow but you couldn’t live without. “I hope you enjoy it.” He chokes and quickly has some tea to swallow down the food. His mother pays great attention to the sound of his eating. “The supper might not be very satisfying. Foods are either hard to acquire or tremendously expensive.” “Is it good?” She asks. “Very good.” “Have some more then.” Air raid in ____. The troops are eating within the occupied territory. It’s been two weeks since their last proper meal, so everyone was sitting on the ground, gobbling down the tasteless canned food. It isn’t until someone shouts out “Incoming!” that they see the rows of bullets scatter around them. They quickly take cover and some even get covered with spilled canned beans and meat sauce. Then the aircraft fly by. In the mist of the mud, they stare at each other with blank faces. Some of the men were gunned down so suddenly that their bodies are still in the position of eating. The enemy aircraft circle back. The platoon commander yells out orders, telling the men to take cover but in vain. Some of them are struck with fear, while the veterans lie down on their backs, ready to shoot at the aircraft. “Take care of my mom if I don’t make it,” his friend cries out while he loads his rifle. “Lucky you…” He tries to yell back, but the shooting begins before he can finish his sentence. Mrs. Robinson walks toward the dark kitchen to prepare dinner. She needs no light since she’s gone totally blind. “I heard from the BBC that we shouldn’t ask what you saw out there once you’re back. I’ll always keep that in mind.” He walks toward her and turns on the light to look at her clearly. “I saved some of our captured soldiers , and fought off armoured battalion once.” “That sounds tough.” “And we got into an air raid once.” His mother feels his presence by her, and she stops cooking and reaches for his hand. He takes her hands in his right away. “God bless you, William, my son.” They cuddle fondly. “Thank goodness you’re back.” She has tears in her eyes. <6> Lying in bed, he can’t fall asleep that night. His weary eyes glitter with memories. Back in 1942, inside the personnel carrier at the India border. A soldier is sitting next to the protagonist. They look at each other, exchange a hand shake and become good friends. “They might have us assigned to the same company after all.” His new friend checks on the soldier with bandaged eyes. “Your eyes…” “Bayonet, ” the protagonist replies on his behalf. “He hasn’t spoken a single word since it happened.” “My mother can’t see either, but I still love her so.” His friend tries to comfort the blind soldier, then turns to the protagonist. “Where are you from?” “Orphanage—Owen Smith.” “Bath , William Robinson,” his friend replies. (It’s not until now that we realize that the protagonist is an orphan named Owen Smith, and it’s his friend whose name is William Robinson). In the trench war,1943. The enemy’s armoured truck bursts into flames. The bright light of the orange flames are reflected on their faces. “That was really close,” says his friend. “When we’re home, I’m going to have a cup of tea at your place.” “If I die,” William gets serious all of a sudden, “Promise me that you’ll take care of my mother.” “Well, lucky you, I have no one else to look.” Owen tries to lighten the mood. <7> Air raid , 1945. Enemy aircraft were circling back. The platoon commander yells out orders, telling the men to take cover but in vain. Some of them are struck with fear, while the veterans lie down on their backs, ready to shoot at the aircraft. “Take care of my mom if I don’t make it,” his friend cries out while loading his rifle. “Lucky you…” He tries to yell back, but the shooting begins before he can finish his sentence. The camera zooms in on Owen’s face as he looks toward William. From his expression, we can tell that William is killed in action. He can’t fall asleep. Yes, he is Owen Smith, and he’s lying on the bed of his dead comrade, William Robinson, and the blind Mrs. Robinson thinks her son is home. Zoom in on the document he put on the desk earlier. It is an official document signed by the Minister of Defense. "Dear Mrs. Robinson, it’s with great sadness that I’m writing to inform you that your son, William Robinson, died serving his country…" <8> His life starts a whole new chapter. Images flash by. He wakes up in the morning, and breakfast is always ready for him. They have breakfast together, and he gets a blessing from his mother. He finds career consultants, and starts to learn about bricklaying and carpentry. He goes home for supper with his mother. He gets some jobs, fixing run-down houses, and even gets hired to do some simple decorating for wealthy families. He reads the newspaper to his mother in the morning, and brings some extra bread home after work. He reads to his mother at night sometimes, and works on blueprints after she’s asleep. He meets a girl from the bakery and starts dating. He sees a better radio and turntable at the wealthy families’ places, and buys a set for his mother. His mother is clearly surprised by the clear sound quality. He tells the girl who he really is, and they have a long talk. He brings the girl home for dinner with his mother, and he keeps working. He brings home building materials with his girlfriend. His girlfriend helps him tidy up the place while he works on the reconstruction. It’s Christmas, and his girlfriend gives his mother a fine-looking coat, and he has a dance with his mother. He opens up a decorating business, and takes his mother for a visit. He proposes to his girlfriend on a date and she says yes. He tells his mother the great news. They go shopping to prepare for the wedding together. The simple but grand wedding brings tears to his mother’s eyes. They take a photo together. They go out for picnic together on a sunny day. His mother takes great care of his wife when they find out his wife’s pregnant. He works extra hard and builds himself a warehouse. His wife gives birth to a child. He’s at the hospital with his mother. A newborn comes along. There’s a photo of the four of them. The young child runs around the house, and only sleeps in his grandmother’s arms. The kid goes to school at age six. His wife opens her own bakery, and his mother’s in charge of making the scones. He starts working on bigger construction sites, but still calls his mother a lot who is helping out in the bakery. The grandmother buys her grandchild a present for Christmas. He buys a car, and takes his family on a ride for the first time. There’s a photo of them together. His child goes through a rebellious phase and yells in anger, making his mother cry, and only his grandmother is able to find her grandson in a nearby park and comfort him. The morning newspaper time is taken over by the grandson instead. At night, they enjoy dinner together—these are happy times. <9> Time slips back to the summer of 1987, where the video starts. Her son walks the doctor and nurse out of the ward. The nurse takes out some documents after the doctor leaves. “Here are some documents I’d like you to go through first, Mr. Robinson, and I need you to sign here and here.” She tries to find a pen for him. “Your mother looks calm, and that’s good.” “I’m sorry,” the son says quietly. “I’m not sure if I can sign those papers. Look, my real name is Owen Smith. We’ve been living together for 42 years, we’re families, but I’m not her actual son.” The nurse clearly looks troubled. “I’m sorry, only relatives can sign the agreement for hospice care.” “But she has no relatives.” Owen’s eyes redden. “Then we might need Mrs. Robinson to sign them herself. Of course a simple thumb print will do.” “Ok then.” They reenter the ward with the documents. “Mrs. Robinson, we might need you to sit up for a while,” the nurse says while adjusting the bed. “We might need your approval on these papers to change your room.” “Sure, let me read them first,” the blind lady replies humorously. “I can read them for you, and all we need is your thumb print…” Before the nurse can finish her sentence, Mrs. Robinson goes on. “Let my son.... Let my second son,sign them fo me .” Owen can hardly believe what he heard. He freezes in surprise and can’t do anything but look at the old lady in front of him. Then she raises her arms, asking for a hug as a mother. “Owen?” He fondly remembers all the hugs since 1945. And now, he walks toward his real mother and gives her a big hug. SUPER: Time will tell. Schroders

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