Write a short summary of what happens in the film

This TVCM is a single visual with two girls staring at the viewer with a strong gaze. It’s a 15-second animation TVCM in which only their eyes blink. They say, “Want more ‘Like!’ Want more ‘Like!” And, with the narration of "Then better yourself through what you like." "It's you to 'Like!' Yourself.", the Kanji "Desire for Recognition” representing the strong feelings of those who want to be recognized as a creator appear in the background.

Cultural/Context information for the jury

MODE Career College, where future talents in the fields of fashion, graphics, and design are nurtured, has no entrance exams. As long as the message in the TVCM of the college resonates with you, it means you've already passed these so called exams. So a TVCM plays an important role. There are more than 4000 higher-education institutions across Japan. Yet, the number of children in Japan has been decreasing for the last 37 consecutive years. In the midst of this harsh competition, the biggest mission is to leave an impression on as many young people as possible, in a way that they can relate to, within just 15 seconds. By receiving 'likes' from other people on social media, young Japanese people fulfill their desire for recognition. In order to be sympathetic to many young people, the theme of TVCM was "Desire for Recognition".

Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.

This is the ‘Desire for Recognition' TVCM. The targets of MODE Career College are young people who hold a strong desire for recognition and aim to be creators. The 'eyes' are the strongest way to convey their desire. So we only use one still picture with blinking eyes to express the desire. We have aimed to create a TVCM with impact while removing any unnecessary information. By receiving 'likes' from other people on social media, young Japanese people fulfill their desire for recognition. However this TVCM conveys that they should be recognized by themselves with their own creations in contrast to receiving 'likes' from other people. This TVCM takes advantage of the age of social media while using our own catchphrase as a new way of thinking.