Write a short summary of what happens in the film

The movie “What happened” ver. is able to give us visual experience of the concept and the world of HECATE which is the invigorative non-alcohol party drink. The chaos happening has occurred at the apartment where a certain family live. What was the reason for it? The marvelous movie played backwards is suddenly switched to the question scene of the buzzer quiz show and the all panelists are old people. This movie itself is the exactly chaos situation. Please enjoy it with the mood of participating the buzzer quiz show, now “How did it happen?”.

Cultural/Context information for the jury

In the beverage market where many competing products are crowded, if a minor emergent company released a film such as films released by leading companies, nobody would pay attention for it. The target audiences are young people who like to romp at the party and who admire naughty people. Therefore we dared to make it to be not understood easily and not beloved of all, but focused on the target audiences to be stricken the chord with fun. The hidden theme is “Decadent Roman people”. We expressed the attraction of the new world that is broadened by invigorating yourself, while sounding the warning for avoiding decadence on current Japanese people. And we’d like to prove that Japanese advertisement is the world-class entertainment by creating this illogical and challenging work in Japanese advertising industry which is being filled gradually with conservative works.

Tell the jury anything relevant about the cinematography.

We aimed to have a stunning visual that is colorful using light and shadows, just like the art pieces from the Renaissance period. Therefore, the top cut with will be especially eye catching. We visualized sunlight coming in from a low angle bleeding through a window, creating a sunset tone of orange throughout the room. We created this with lighting and color correction. We calculated the overall ratio of the contrast, with very dark shadows and color grading blue and blue green. While contrast exists, by making the visual extremely smooth and accurate, we were able to successfully create a dramatic and a picturesque art world. Also, we were able to unify the overall visual by using the color palette of orange and cyan.