Title | OLD BUT GOLD |
Brand | THAI HEALTH PROMOTION FOUNDATION |
Product / Service | AGEING SOCIETY CAMPAIGN |
Category | A01. Direction |
Entrant | BBDO BANGKOK, THAILAND |
Idea Creation | BBDO BANGKOK, THAILAND |
Production | THE FILM FACTORY Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Creative Chairman |
Anuwat Nitipanont | BBDO Bangkok | Chief Creative Officer |
Pitha Udomkanjananan | BBDO Bangkok | Deputy Executive Creative Director |
Thiti Boonkerd | BBDO Bangkok | Creative Group Head |
Nuttawee Pisanprechatam | BBDO Bangkok | Art Director |
Kiatikun Siriwetchmongkolchai | BBDO Bangkok | Business Director |
The film demonstrates how one life can change completely if they do not prepare themselves, financially and physically, for retirement life before 40. The film shows 2 different paths of one guy, where one path he prepare himself before 40 and another path he doesn't. And the film shows what happens when two paths cross.