| Title | TOO POWERFUL FOR TV |
| Brand | VOLKSWAGEN COMMERCIAL VEHICLES |
| Product / Service | AMAROK V6 |
| Category | A09. Sound Design |
| Entrant | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Production 2 | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tone Aston | Rumble Studios | Sound Engineer |
| Johnny Green | Rumble Studios | Senior Composer |
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Executive Creative Director |
| Jade Manning | DDB Sydney | Creative Partner |
| Vincent Osmond | DDB Sydney | Creative Partner |
| Tim Woolford | DDB Sydney | Senior Creative |
| Tommy Cehak | DDB Sydney | Senior Creative |
| Nick Russo | DDB Sydney | Managing Partner |
| Astrid Noble | DDB Sydney | Senior Business Director |
| Luke Thistleton | DDB Sydney | Business Manager |
| Sevda Cemo | DDB Sydney | Head of Integrated Content |
| Tania Jeram | DDB Sydney | Senior Producer |
| Christelle Quillien | DDB Sydney | Digital Business Manager |
| Graham Sweet | DDB Sydney | Planning Partner |
| Berengere Sottas | DDB Sydney | Digital Art Director |
| Paul Jansen | DDB Sydney | Senior Designer |
| Nick Reid | Volkswagen Commercial Vehicles | National Marketing Manager |
| James Thompson | Volkswagen Commercial Vehicles | Product Marketing Manager |
| James Thompson | Volkswagen Commercial Vehicles | Product Marketing Manager |
| Nathan Johnson | Volkswagen Commercial Vehicles | Retail and Digital Communications Manager |
| Adam Stevens | Goodoil Films | Director |
| Sam Long | Goodoil Films | Executive Producer |
| Catherine Warner | Goodoil Films | Agency Producer |
| Daniel Ardilley | Goodoil Films | Director Of Photography |
| Mark Burnett | The Editors | Editor |
| Grace Eyre | The Editors | Assistant Editor |
| Ben Eagleton | Goodoil Films | Grader |
| Nigel Mortimer | Blockhead VFX | Online/VFX |
| Stefan Coory | Blockhead VFX | Online/VFX |
Demonstrating the power of the most powerful ute in its class. But we can’t really show its potential. So, we did what we’ve always done with Amarok; found a way around the problem. What we’ve created is a self-aware, tongue in cheek look behind the scenes at the ute ad we’d all make if we could – or perhaps more poignantly, were allowed to.
The Amarok is too powerful for TV. The sound design reflects this with a wild chase across an outback wilderness using authentic Amarok engine/car sounds, similar to the roars of a wild animal. The juxtaposition of the loud and quiet sections of the spot further enhance the humour of the piece. The spot is jam-packed with new sonic material to almost overwhelm the viewer. This beast is truly too powerful for TV.