Write a short summary of what happens in the film

Meet Grant is a satirical short film parodying the case study of former Cannes Grand Prix winner Meet Graham (Transport Accident Commission). Whereas that video highlights the physicality of a human designed to survive a car crash, Meet Grant humorously highlights the physicality of a human designed to survive a career in advertising. The video begins by highlighting the inherent dangers of working in advertising - stress, depression, alcoholism, etc - before introducing us to Grant. We then show the comical features of Grant in the exact style of Meet Graham, before revealing that the case study is actually an invitation for the MADC Creative Showcase, an award show celebrating original work. The takeout: you can’t beat the original.

Cultural/Context information for the jury

The MADC is Australia's oldest advertising club. They have a long history of award shows but have not held on for several years. In recent years the local advertising has held up Meet Graham as one of the best and most awarded campaigns to come out of Melbourne.

Provide the full film script in English.

VO: For years advertisers have warned of fatal impacts on the human body…. We see a montage of old car crash TVCs. VO: But it’s nothing compared to the impact on those who create these commercials. Cut to portrait shot of stressed creatives. VO: The advertising industry has been working itself to exhaustion. We’ve become desensitised to dangerously long hours, self-induced stress, and rampant alcoholism. Shots of creatives overworked, falling asleep at their desk, staring into space as paper falls from a printer and an ECD adding Baileys to their cereal as they eat without emotion at their desk. VO: The human body doesn’t have the physiology to withstand the impact of a career in advertising. Shots of Berocca fizzing, Redbull skulled, hungover Creatives trying work, Creative with a nose bleed. VO: And with burnout at an all-time high, we needed a new way to talk to people. A creative, fully clothed, crying in the shower. Cut to a close up of a bearded face as dramatic music plays. A super fades up: Meet Grant. A second fades up: The only person designed to survive a career in advertising. We see Grant in a wide shot. He’s a bearded, tubby bloke in his mid-30s, wearing only shorts, posed on a plinth, identically to “Graham”. VO: To demonstrate how the human body would need to change to survive the trauma of a career in advertising, we created a fully interactive model. Scientists show of Grant. Creatives examine him with interest. VO: Complete with ears that filter out conflicting opinions. Close up on ears. VO: Unusually thick skin to deflect scathing comments on Campaign Brief. Close up on skin. VO: An auxiliary liver to process copious amounts of alcohol. Close up torso VO: Smaller than average genitals, giving him something to compensate for. Close up shorts. VO: A completely removable spine for client meetings Close up on back. VO: And of course, Grant is a white male. A wide shot of Grant. VO: We then toured Grant around the country; to agencies where advertising burnout is most prevalent, educating young advertisers of the reality of their chose careers. Shots of Grant in various agencies. We see Grant in a glass office getting yelled at by a CCO. Young advertisers take notes. We see Grant at a bar with industry peers surrounded by shot glasses. Young advertisers take notes. VO: Within 24 hours grant had sparked a global creativity conversation, becoming an instant phenomenon. And the results… The campaign explodes online. Close ups of Grant as various supers fade on. 8,106th trending topic globally. Over 153 website visits. Advertising related injuries down around 2%. Tens of dollars in earned media. Facebook. VO: Grant; reminding us all of the fragility of our egos. A final shot of Grant, proudly presented in an agency foyer. You can’t beat the original. MADC STARS Creative Showcase Fade to: Melbourne's Original Award Show