Title | GOOD NIGHT PAOLA |
Brand | MIDEA |
Product / Service | MIDEA AIR CONDITIONER |
Category | A07. Use of Original Music |
Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
PR | VERVE Bangkok, THAILAND |
Production | HOUSETON FILMS BANGKOK, THAILAND |
Production 2 | CINE DIGITAL SOUND Bangkok, THAILAND |
Production 3 | WHITELIGHT POST Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Joao Braga | J. Walter Thompson Bangkok | Chief Creative Officer |
Thasorn Boonyanate | J. Walter Thompson Bangkok | Creative Director |
Danai Apiwatmongkol | J. Walter Thompson Bangkok | Creative Group Head |
Supalerk Silarangsri | J. Walter Thompson Bangkok | Copywriter |
Supanat Wachiralappaitoon | J. Walter Thompson Bangkok | Copywriter |
Kusuma Arunanondchai | J. Walter Thompson Bangkok | Art Director |
Jiroj Mechoojit | J. Walter Thompson Bangkok | Production Director |
Duangjai Choomnoommanee | J. Walter Thompson Bangkok | Agency Producer |
Maureen Tan Anderson | J. Walter Thompson Bangkok | Chief Executive Officer |
Kunakorn Pramoolsukh | J. Walter Thompson Bangkok | Client Service Director |
Keeratad Kitiyadisai | J. Walter Thompson Bangkok | Strategic Planner |
Banpot Techakasem | J. Walter Thompson Bangkok | Account Manager |
Chanapatt Chindasanguan | Verve Thailand | Managing Director |
Saruttaya Mahanavarani | Verve Thailand | Business Group Director |
Aunyarat Wetchakij | VERVE Thailand | PR Manager |
Phitchaya Srithiphaphirom | VERVE Thailand | PR Executive |
Pattira Uttaranakorn | VERVE Thailand | Senior Influencer Relations |
Nattawut Poonpiriya | HOUSETON Film | Director |
Pasita Seneewong Na Ayudhaya | HOUSETON Film | Assistant Director |
Pornphatsorn Watmongkolphat | HOUSETON Film | Assistant Director |
Amorn Niltaep | HOUSETON Film | Executive Producer |
Kobrsak Noomnoi | HOUSETON Film | Producer |
Warunthorn Charnjitkusol | HOUSETON Film | Producer |
Phaklao Jiraungkoonkun | HOUSETON Film | Director of Photography |
Surisak Somrit | HOUSETON Film | Focus Puller |
Sivanart Bupphan | HOUSETON Film | Production Manager |
Romchat Tanalappipat | HOUSETON Film | Acting Coach |
Cai Lian Jie | HOUSETON Film | Production Designer |
Somchai Srichanklad | HOUSETON Film | Art Director |
Piyamon Khasom | HOUSETON Film | Assistant Art Director |
Jakkaphop Rumjounjorn | HOUSETON Film | Prop Manager |
Narumol Buajaroen | HOUSETON Film | Asst. Prop Manager |
Chatchawal Katwboot | HOUSETON Film | Asst. Prop Manager |
Chanthakarn Panmek | HOUSETON Film | Graphic Designer |
Nuttida Denkijkul | HOUSETON Film | Key Visualizer |
Pakamas Nitipong | HOUSETON Film | Key Visualizer |
Imron Mama | HOUSETON Film | Key Visualizer |
Witchanan Suwannasing | HOUSETON Film | On Set Decorator |
Bunchan Ravongsomrong | HOUSETON Film | On Set Decorator |
Suriyon Pakkeaw | HOUSETON Film | On Set Decorator |
Patchara Malisen | HOUSETON Film | On Set Decorator |
Prasit Srimanta | HOUSETON Film | On Set Decorator |
Pawaret Wongaram | HOUSETON Film | Stylist |
Nattaporn Je-deeya | HOUSETON Film | Assistant Stylist |
Naporn Kongsuan | HOUSETON Film | Assistant Stylist |
Suchart Umphisai | HOUSETON Film | Assistant Stylist |
Pachararat Srinuan | HOUSETON Film | Make-up Artist |
Arlun Nuntasukon | HOUSETON Film | Assistant Make-up Artist |
Chinnakrit Tanasontirach | HOUSETON Film | Hair Stylist |
Hussan Kwantong | HOUSETON Film | Assistant Hair Stylist |
Marisa Savantracha | HOUSETON Film | Assistant Hair Stylist |
Sirinthip Chaowalit | HOUSETON Film | Casting Director |
Tonefon Poommila | HOUSETON Film | Casting Team |
Somruedee Kaewrakmuk | HOUSETON Film | Casting Team |
T-REC (Thailand) Co., Ltd. - | T-REC (Thailand) Co., Ltd. | Cameraman |
Tang Lighting Limited Partnership - | Tang Lighting Limited Partnership | Gaffer |
Kantapon Duangdee | HOUSETON Film | Editor |
Siripun Sangjun | White Light Post Co., Ltd. | Senior Post Producer |
Nuttapruk Runkerd | White Light Post Co., Ltd. | Post Producer |
Chaitawat Thrisansri | White Light Post Co., Ltd. | Colorist |
Natnicha Suwanprapa | White Light Post Co., Ltd. | Assistant Colorist |
Supanai Chotechuangsab | White Light Post Co., Ltd. | Digital Conform |
Krongyote Glinfuang | White Light Post Co., Ltd. | Flame Artist |
Tossaphon Pimton | White Light Post Co., Ltd. | Assistant VFX |
Siranwit Supaptoy | White Light Post Co., Ltd. | Assistant VFX |
Pracha Selawarn | Cine Digital Sound Studio | Sound Mixer |
“Good Night Paola” is a scientific metaphor around the stages of sleep and their implications to our bodies and minds. Clearly, a well-balanced sleep cycle and our ability to reach the dream state has an impact in both our physical and mental health. The short film's narrative is based on the 4 stages of sleep, each representing a chapter in Paola’s breathtaking come-back story. Antonini, who lost her leg in a car accident in 2014, relives her own story for the first time, through nightmarish moments on her path to fulfilling her dream.
Sleep deprivation is a symptom of our modern lifestyles. Enter Midea air conditioner with Midea Smart app for precise temperature control to help safeguard every stage of our sleep cycle. Dispelling all expectations and limitations of how an air con brand should introduce itself to new markets, Midea chose to tell this empowering yet comforting bedtime story, featuring Paola Antonini, a Brazilian model who lost her leg but not her dreams.
“Good Night Paola” is a short film about the struggle to reach the ‘dream state’, with a narrative based on the 4 stages of sleep, each representing a chapter in Paola’s breathtaking come-back story. Antonini, who lost her leg in a car accident in 2014, relives her own story for the first time, through nightmarish moments on her path to fulfilling her dream. Based on Paola’s true story, the short film is a dreamlike tale developed in 4 acts. Every element in the soundtrack was designed to represent the 4 stages of sleep stage and also a chapter in Antoni’s breathtaking come-back story. 1st act: Paola first steps on the catwalk and build up to car crash Soundtrack: Light and positive, with guitars and choir then transitioning to accident. 2nd act: Paola might pass away. Then struggles to walk again. Soundtrack: Guitar, vocals and keyboard intensify her drama and self-doubt. 3rd act: Paola keeps her cool and fights back. Soundtrack: Transition from reflective to epic, picking up tempo and escalating vocals and guitar solos. 4th act Paola's finally reaches her dream, and gets back to the comfort of her bed Soundtrack: Dramatic pause then drums pick up, ending with soft guitar.