Product / ServiceWIRES
CategoryA01. Direction
Production EARLY MAN FILMS Mumbai, INDIA


Name Company Position
Rajdeepak Das Leo Burnett India Chief Creative Officer and Managing Director
Saurabh Varma Publicis Communications South Asia Chief Executive Officer
Dheeraj Sinha Leo Burnett India Chief Strategy Officer & Managing Director
Vikram Pandey Leo Burnett India National Creative Director
Vikram Pandey Leo Burnett India Creative Director
Pradeep Kumar Leo Burnett India Associate Executive Creative Director
Yogesh Sakpal Leo Burnett Associate Creative Director
Mihul Bhatt Leo Burnett India Copywriter
Prasad Masekar Leo Burnett India Art Director
Krishna Shukla Freelance Editor
Rakesh Hinduja Leo Burnett Mumbai Chief Operating Officer
Gautam Roy Leo Burnett India Senior Vice President
Gaurav Om Sharma Leo Burnett India Vice President
Ankita Joshi Leo Burnett India Brand services Associate
Ajeeta Bhardwaj Leo Burnett India Brand Planning Head
Rohit Nair Leo Burnett India Brand Strategy Director
Vivek Sharma Anchor By Pansonic Managing Director
Sunil Narula Anchor By Panasonic Vice President Marketing
Early Man Early Man Films Production Company
Abhinav Pratiman Early man Films Director
Amarjeet Phukan Early man films Producer

Write a short summary of what happens in the film

Kukreja family’s new desire is to pet a Siberian Husky, Snowflake. To ensure Snowflake never misses his home, Kukrejas’ have turned their home in the scorching hot climate of Delhi to a mini Siberia. All thanks to four ACs running full time. One fine day due to the old wiring at home, the ACs break down causing Snowflake to exasperate.All this happened because Kukreja’s had new desires but old wires. Therefore, the desires of new India need Japanese wires from anchor by Panasonic.

Cultural/Context information for the jury

Indian households have seen tremendous progress in the past few years. Number of electrical devices and appliances in an Indian household have increased at a rapid rate and this had led to an explosion of electrical consumption. However the electrical infrastructure at homes aren’t equipped to bear this increased load and existing old wires fail in these circumstances. Therefore, for sustaining its desires, new India needs Japanese wires from Anchor by Panasonic.

Tell the jury anything relevant about the direction. Do not name the director.

The central idea was to show a Siberian dog feeling completely comfortable at home even in the scorching hot climate of New Delhi. To achieve this, the director used soft lighting, unsaturated colours, tight close ups, slow camera movements and an edit pattern with relaxed fade ins and fade outs. Slow romantic opera music was used in order to accentuate the dog's feeling of complete comfort and joy.


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