Product / ServiceCBA APPLE PAY
CategoryA06. Editing
Idea Creation M&C SAATCHI Sydney, AUSTRALIA
Production ARC EDIT Sydney, AUSTRALIA
Production 2 FINCH Sydney, AUSTRALIA


Name Company Position
Simon Price ARC EDIT Editor
Joseph Perkins ARC EDIT Executive Producer
Olivia Carolan ARC EDIT Head of Production
Raphaelle Said ARC EDIT Co-ordinator
Chistopher Riggert Finch Company Director
Karen Bryson Finch Company Executive Producer
Cath Anderson Finch Company Producer
Dimitri Karakatsanis Finch DOP
Ilana Lazar Finch Production Manager
Cam Blackley M&C Saatchi Chief Creative Officer
Cam Blackley M&C Saatchi Chief Creative Officer
Andy Flemming M&C Saatchi Group Creative Director
Loren August M&C Saatchi Agency Producer
Samuel MacDonnell M&C Saatchi Group Account Director
Tori Davis M&C Saatchi Senior Account Director
Matthew Parkes CBA Head of Consumer Marketing
James Peereboom CBA Executive Manager
Claire Toft CBA Marketing Manager
Andy Hodgson Apple Partner Marketing Communications

Write a short summary of what happens in the film

A young woman and her friends arrive at a retro bowling alley in good spirits. They go to pay their entry fee and our hero pays for everyone with her phone: this impresses her friends. Then the whole world magically changes. As they enter the alley a dancing groove comes over everybody and things just feel different. Their movements are tweaked, rhythmic, and synchronised. Their shoes jump onto their feet and lace themselves up. The bowling balls are as light as air. They can summon objects into their hands. Their hair and their clothes dance with them. They float dreamlike across the lanes and our hero bowls a strike. Her friends cheer with her, they are enjoying this crazy new reality.

Cultural/Context information for the jury

The long-awaited introduction of Apple Pay by Australia’s largest bank signaled a major shift in the way Australian people pay.

Tell the jury anything relevant about the edit. Do not name the editor.

The whole spot of ‘The Alley’ was very technical and had to be executed perfectly for the rhythms and choreography to work as well as they do. All the rushes were prepared in 100% reverse but in order for the backwards motion to feel natural and attractive, each shot had to be nuanced into its own perfect speed and edit points. The editor had to make these somewhat awkward shots flow and sit together smoothly and in time with the soundtrack in order to make this heightened world appear natural and fun.