Write a short summary of what happens in the film

We open on the waning seconds of a 1960s high school basketball championship. The ball is passed to Tommy, who nervously looks for an open teammate. With everyone guarded, he reluctantly takes the shot, the crowd anxiously watching. The ball bounces dramatically, eventually dropping through the basket, triggering a cathartic celebration. After the celebration dies down, we find Tommy in the locker room. The mood and color shift to something unexpectedly colder. We hear a voice say, “Forget about us, Tommy?” as two men approach him. A fight erupts but is quickly ended with the press of a button, which opens the face of Tommy, revealing his robotic interior. The two men drag him away. A super reads, “From Sports Dramas to Sci-Fi, get movies and more with AT&T unlimited plans.”

Cultural/Context information for the jury

This work was created specifically for theatergoers. In an effort to reach and develop new audiences for AT&T, media was bought with National CineMedia that put 90-second branded content in theaters prior to almost every movie that was released in 2018. The opening genre, “rom-com,” is short for “romantic comedy,” an uplifting, heartwarming genre.

Tell the jury anything relevant about the direction. Do not name the director.

The director had to credibly drop the audience into a specific genre, by using recognizable tropes, yet without lampooning it. We needed viewers to fully embrace the sports drama portion of the spot, before confusing and ultimately delighting them with a complete genre flip to sci-fi.