Title | HIDDEN HELPERS |
Brand | SNACKBRANDS |
Product / Service | NATURAL CRACKER COMPANY CRACKERS |
Category | A10. Animation |
Entrant | BLACKBIRD VFX Sydney, AUSTRALIA |
Idea Creation | THE ROYALS Sydney, AUSTRALIA |
Production | BLACKBIRD VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Nicholas Ponzoni | Blackbird | Creative Director / Owner |
A little lamb determined to deliver a cart full of natural ingredients to the Natural Crack Company factory is unknowingly aided by an adorable cast of furry and feathered friends.
To bring our animated characters to life in a setting that felt natural and lush, we shot location plates in NSW and executed full environment enhancements to get everything into a heightened reality. Starting with weeks of character & environment concepts, we created CG builds for various environment assets, adding trees, streams, fences & farm structures, and then bringing our adorable animals to life with simulated fur and feathers, finished of course with seamless integration of all elements.