Write a short summary of what happens in the film

Seiko Presage Arita porcelain dial. Traditional craftsmanship and modern techniques meet SEIKO mechanical. Watch that the luster and charm of "Arita-yaki", one of the historical Japanese traditional crafts, is the first time that it combines with watches and surprises, and that Japanese traditional technology and culture are included in Japanese historical watch makers The point was to make the content of the video the first thing I thought was to impress people.

Cultural/Context information for the jury

The video was buzzing at the Basel Watch World Watch Fair, which is held annually in Switzerland. Especially from overseas press, I am interested in "fusion of Japanese traditional culture and watches". This video has also been introduced to Czech government broadcasters in the form of "making watches using traditional Japanese technology." There are many times the number of viewings on the Web compared to videos from other brands, contributing to the brand recognition and purchasing of the "presage" brand. This project is a series that combines traditional Japanese culture and watchmaking, and this video is the fourth work. It has been about two years since the series began to be deployed, but it has been an effective

Tell the jury anything relevant about the direction. Do not name the director.

We were particular about the production that visually conveys the charm of traditional Japanese culture to people in all countries. Instead of words, the goal was to create an image that captures the charm of the traditional Japanese technology and watch at the moment you watch it.