OUR YOUTHS

TitleOUR YOUTHS
BrandNATIONAL YOUTH COUNCIL
Product / ServiceYOUTH AWARENESS VIDEO
CategoryA02. Script
EntrantGOODFELLAS Singapore, SINGAPORE
Idea Creation GOODFELLAS Singapore, SINGAPORE
Media Placement WAVEMAKER Singapore, SINGAPORE
Production ABUNDANT PRODUCTIONS Singapore, SINGAPORE

Credits

Name Company Position
Patrick Low Goodfellas Founder/Creative Partner
Chong Kian Guay Goodfellas Creative Partner
Brendon Low Goodfellas Creative Partner
Fayth Foo Goodfellas Creative Partner
Alan Lim Goodfellas Client Partner
Jolene Ooi Goodfellas Client Partner

Write a short summary of what happens in the film

This film revolves around young individuals expressing themselves through their talents or their passions. For each one, labels accompanied by checkboxes appear, prompting the audience to make a decision about whether they hold any misconceptions about the nation’s youth. At the end of the film, the message: “In reality, there is more to our youths than we think” appears.

Cultural/Context information for the jury

It is a well-known fact amongst Singaporeans that our world-class economy and infrastructure was built on the backs of baby boomers and the generation that came after. For a small country, we have the third-highest per-capita GDP in the world, in terms of Purchasing Power Parity (PPP). Which is why the more senior amongst us have trouble reconciling the differences they see in the younger generation. Paradoxically, having the foundations to succeed already laid, and more options in life than any generation before, they seem a little lost.

Provide the full film script in English.

The commercial opens on a young woman dressed in a pink outfit, in her pink bedroom with pink furniture and accessories. Supers: Obsessive or Expressive Cut to a footballer juggling a football with his teammates. Super: Individualistic or Team player Cut to a young man painting graffiti on a wall. Super: Vandal or Artist Cut to a young man standing still looking at his smartphone whilst people are moving around him. Super: In his own world or In touch with the world. Cut to a young lady on a guitar singing. The camera pulls out to reveal that she’s entertaining the residence of a nursing home. Super: Self-centred or Selfless Cut to a girl in a forest reserve observing nature. Super: Carefree or caring In reality, there is more to our youths than we think. NYC logo fades in.