Title | MILTON - KAHAAN KA PIYA |
Brand | HAMILTON INDIA PVT LTD |
Product / Service | MILTON THERMOSTEEL |
Category | A05. Cinematography |
Entrant | GOOD MORNING Mumbai, INDIA |
Idea Creation | OGILVY MUMBAI, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Anurag Agnihotri | Ogilvy, Bombay | Executive Creative Director |
A young girl backpacks through the length of India, drinking in the feel and experience of every place she visits, with her Milton Thermosteel flask her constant companion. In the song running through the film, the singer asks her and the viewers in Hindi, 'Kahaan ka piya?', or, 'Where all have travelled?'. The line literally translates to 'How many places have you tasted the water of?' Tapping the most influential fad amongst the youth today - their pursuit for travel escapades was an area, was the objective.
Milton Thermosteel flasks is a legacy brand that has been around for decades. But the current generation of youth have no brand love for it. The brief was to make Milton Thermosteel flasks a must-have accessory for the youth much like, say, bags or shoes.
The film has been shot with natural lights. And more hand held movement to make the viewers feel closest to the character. The camera movement was kept fluid yet dynamic to capture the girl through all parts in India with diverse weather conditions, from the hot and dry climate in a beautiful sandy desert, to the cold and minus degree temperatures of magnificent snow covered terrains.