Title | MILTON - KAHAAN KA PIYA |
Brand | HAMILTON INDIA PVT LTD |
Product / Service | MILTON THERMOSTEEL |
Category | A03. Casting |
Entrant | GOOD MORNING Mumbai, INDIA |
Idea Creation | OGILVY MUMBAI, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Anurag Agnihotri | Ogilvy, Bombay | Executive Creative Director |
A young girl backpacks through the length of India, drinking in the feel and experience of every place she visits, with her Milton Thermosteel flask her constant companion. In the song running through the film, the singer asks her and the viewers in Hindi, 'Kahaan ka piya?', or, 'Where all have travelled?'. The line literally translates to 'How many places have you tasted the water of?' Tapping the most influential fad amongst the youth today - their pursuit for travel escapades was an area, was the objective.
Milton Thermosteel flasks is a legacy brand that has been around for decades. But the current generation of youth have no brand love for it. The brief was to make Milton Thermosteel flasks a must-have accessory for the youth much like, say, bags or shoes.
We see a girl backpacker in the film who travels through India. Director wanted to cast for the most real and someone who feels relatable to the youngsters today.