Write a short summary of what happens in the film

We asked the people, “have you ever experienced tailgating, being cut off, or other similar reckless driving situations?” To which, 76% responded, “yes”. Also, more than 90% of people said they had been frustrated while driving, which leads to “tailgating” and reckless driving. While there are many messages saying “Let's stop tailgating in Japan!” holding on to the steering wheel while angry is the root of the problem. That is the point that we are trying to get across with the creation of this video.

Cultural/Context information for the jury

In recent years, there has been an increasing amount of accidents caused by “tailgating” in Japan. Sometimes tragedy strikes when a struck car or motorcyclist collides with an obstacle and dies. As a company that sells cars, Okayama Toyopet, a Toyota dealership, made a decision to raise awareness of the dangers of “tailgating” that has become a social problem in Japan. It quickly became a trending topic on the web and social media. The public viewed the video more than 480,000 times in 2 weeks, with an exposure in 112 media outlets and more than 25 million yen in advertisement conversion value.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

Even the slightest increase in “anger” was expressed within the stop motion method. It allowed people to see that as the speed increased so did the anger, which leads to tragedy. Rather than use real models or vehicles, using paper dolls gave more room for the person viewing the ad to replace the paper dolls with themselves. The video was produced with 535 paper dolls in 1320 frames, delicately directing the emotional changes as minor anger turns into madness.