Write a short summary of what happens in the film

For generations, San Miguel Pale Pilsen has been the favorite beer of Filipinos. But in recent years, it has struggled to connect with the younger drinkers, losing ground to imported beers. How could we connect to the younger crowd without losing our connection to older ones? By capitalizing on something Filipinos of all ages agree on: brotherhood and music. San Miguel released two music videos—one for each market. Side A was specifically created for the older group, using music, lyrics and design from that era. Side B had a more modern take for the younger ones, sporting their kind of sound and style. But when both videos were played side by side, they formed a new video, combining melodies and lyrics to form a new song. The campaign encouraged both generations to come together for the shared experience.

Tell the jury about the creation of the original music track.

To appeal appeal to both the older and younger generation of Filipino drinkers, San Miguel released two online music videos with two original music compositions, one for each market. The first one (Side A) perfectly captured the sound of the older generation. The melody was inspired from 70s disco hits--from the groovy tempo,the choice of instrumentation, the singing style. The second one (Side B) is a modern, upbeat mix that’s made for today’s generation. The beat takes on a more hip, electronic vibe--similar to the tracks played in clubs these young drinkers frequently go to. Side A and Side B were very faithful to each genre and each decade. But together, played side by side, the lyrics and melody blended seamlessly into a new song about timeless friendship. Proving that there are some things both generations can agree on: friendship and an ice-cold San Miguel Beer.