Write a short summary of what happens in the film

One of the six digital intrinsic film series, with a strong sound and visual design, specially crafted to establish Guinness pairing with local Indonesian cuisine. These immersive films comprise of simple, yet beautifully blended food preparation shots with beer (from opening the bottle to pouring shots and goblets) and special sound design to complete the experience.

Cultural/Context information for the jury

Indonesia is a strong yet highly competitive beer and food market, but when it comes to taste, it offers a rich variety. It is a country that consists of thousands of islands, each having its own unique style of food. The dominant, yet specific sweet and spicy palette results in people preferring ice tea as a pair. It is so deeply embedded that no beer brand has ever tried tapping into food pairing. To become the first choice of the consumers, it was imperative for Guinness to go beyond its usual consumption occasion. Research established that Guinness being a stout, enhances various Indonesian food flavours especially “sate*”, providing an opportunity to explore this territory. *Sate is a local Indonesian grilled meat dish.

Tell the jury about the elements of sound design.

The sound design was conceptualized specially to make the food pairing idea stronger. Every sound FX was carefully chosen and allocated to emphasize the actions and handling of the ingredients. The signature sound of the Guinness bottle being opened and the bubble popping at the beginning of the film added to the desired outcome. Not every ingredient was represented by its own unique native sound but the sounds of the beer were used to bridge between shots and in some cases were replaced altogether. Wherever the sizzling and grilling sounds were integrated with sounds of the pouring beer, it resembled sounds of the ingredients. Rather than utilizing music throughout, the use of a single unique instrument at the end represented the specific locality of the featured cuisine. It added an interesting local flavour to the story and to the campaign idea of “Brings More To The Taste”.