Title | VITRESS TRIUMPH |
Brand | SPLASH CORPORATION |
Product / Service | VITRESS HAIR FRESHENER |
Category | A01. Direction |
Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Idea Creation | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Production 2 | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Production 3 | PIXELBOX Makati, THE PHILIPPINES |
Additional Company | SPLASH CORPORATION Taguig City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Trixie Diyco | Publicis JimenezBasic | Executive Creative Director |
Jofer Mijares | Publicis JimenezBasic | Associate Creative Director |
Jess Villaruel | Publicis JimenezBasic | Associate Creative Director |
Arri Veloso | Publicis JimenezBasic | Copywriter |
Tats Cruz | Publicis JimenezBasic | Managing Director |
Carol Fadri | Publicis JimenezBasic | Client Service Director |
Chelo Bacarro | Publicis JimeezBasic | Group Account Director |
Igie Soriano | Publicis JimenezBasic | Account Director |
Noel Enriquez | Freelance | Agency Producer |
Joel Limchoc | Film Pabrika | Director |
Ana Fe Manuel | Film Pabrika | Executive Producer |
Dix Buhay | Film Pabrika | DOP Lighting Cameraman |
Adelina Leung | Film Pabrika | Production Designer |
Christine Blando | Film Pabrika | Assistant Director |
Cris Pasturan | Film Pabrika | Assistant Director |
Bien Felix | Film Pabrika | Editor |
Sonny Sison | Film Pabrika | Stunt Director |
Rico Gonzales | Hit Productions Inc. | Sound Engineer |
Arnold Buena | Hit Productions Inc. | Music |
Eva Ng | Pixelbox | Lead Online Artist |
Samson Young | Pixelbox | Second Online Artist |
Thomas Bouffioulx | Pixelbox | Colorist |
Jaimee Calupitan | Pixelbox | Executive Producer |
Nina Lee | Pixelbox | Producer |
Set in the heart of old, downtown Manila, the crowded night market/food park gets disrupted with screams and panic as one woman was being attacked by an unknown entity, causing mayhem everywhere. The female protagonist tries to recover and begins to fight back. The action scenes are nothing short of exciting and nerve wracking. Just when you think she would give up, she gets up again, ready to up her fighting tactics. And just when she thinks she’s about to defeat the mysterious nemesis, tension only escalates. The finale leads the viewers to an unexpected twist. All this time, the enemy is her own hair – a monstrous creature with a life of its own, attacking the heroine with bad smelly odor caused by hair pollutants in the night market. But with a spray of Vitress Hair Freshener, the hair monster is killed and her hair transforms back to shiny-freshness.
Staying fresh and beautiful in a Third World tropical country can present some challenges. Given the humid weather, gritty and polluted streets of Metro Manila, and the recent rise of night markets and food parks, it has become an everyday battle for Filipinas to maintain shiny, beautiful, fresh hair. They start the day exposed to heat and road pollution, they endure smoke odors in restaurants and bars and at night when they have time to go out, places of interest like food parks and night markets can be unforgiving. Vitress Hair Freshener aims to empower Filipinas by presenting itself as a weapon against bad smelly hair. Just spray it on hair to defeat bad odor. Feel beautiful and smell fresh again anytime, anywhere.
Beauty versus Grit: A Visual Representation The beauty component is represented by lead talent Solenn Heusaff, one of the most beautiful people in Philippine show business. The grit part is provided by the chaotic streets of Metro Manila. Situating the talent in this context immediately shows a contrast that is primed for conflict. Beauty and Grit: Finding beauty in chaos Manila by night is naturally gritty. Smoke coming from cars and food stalls fill the air. There is beauty in this situation because amidst the dirt and squalor, we feel even more, the beauty and perseverance of the Filipino. The lead talent intensively trained for two weeks to master the intricate choreography required by the film. She takes the virtues of both qualities and elevates them to a very complementary level. By perfecting every kick, sweep and punch; she delivers a gritty performance that is much like a beautiful symphony.