NOURISHING TEMPERATURES

TitleNOURISHING TEMPERATURES
BrandTHERMOS K.K.
Product / ServiceTHERMOS
CategoryA05. Cinematography
EntrantMcCANN TOKYO, JAPAN
Idea Creation McCANN TOKYO, JAPAN
Production SODA! COMMUNICATIONS Tokyo, JAPAN
Additional Company CRAFT LONDON, UNITED KINGDOM

Credits

Name Company Position
Satoko Takada McCANN TOKYO Creative Director
Masaya Abe McCANN TOKYO Art Director
Natsumi Iwasaki McCANN TOKYO Art Director
Tomoyuki Sonoda McCANN TOKYO Account Director
Hikari Kawashima McCANN TOKYO Account Executive
Koji Sakabe Tohokushinsha Film Corporation Director
Shinya Nakajima Tohokushinsha Film Corporation Associate Director
Mikio Hasui Mikio HASUI Photographs Cinematographer
Takuya Okawa freelance Gaffer
Jun Ishikawa Soda! Communications Inc. Producer
Miho Takagi Soda! Communications Inc. Producer
Fuko Soeda Soda! Communications Inc. Production Manager
Koji Sakabe Tohokushinsha Film Corporation Offline Editor
Sakiko Tomita Omnibus Japan Editor
Shigemi Ando Omnibus Japan Colorist
Hidefumi Watanabe MR. MUSIC Sound Designer
Yoshiaki Kitahara Ominibus Japan Mixer

Write a short summary of what happens in the film

A short documentary video showing stories from various parts of Japan featuring workers in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages.

Cultural/Context information for the jury

Japan experiences dramatic changes in temperature throughout the year. This dynamic climate is the source of Japan‘s rich seasons and many of its enduring customs. In summer, in winter, Thermos has been a beloved part of people’s lives all over Japan with its superior ability to maintain the temperature of beverages. However, in today's Japan, many buildings are designed to maintain optimum temperatures all year long. This has caused people to become increasingly indifferent to the changes in the seasons and temperatures that characterize life in Japan. To reawaken people to the importance of temperature, Thermos created a short documentary video featuring workers in extreme temperatures in uniquely Japanese environments.

Tell the jury anything relevant about the cinematography.

All the workers that appear are real people, not actors. We did not prepare a storyboard or script, nor were there any make-up artists or stylists on the shoot. We made sure everything was done “documentary-style,” with real people talking in their own words.

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